The Ocean is the principal component of the Earth’s hydrosphere, one of the most diverse places on the earth and integral to life. What must the Ocean have looked like when it was healthy? Beautiful coasts, vibrant ocean wildlife—a dream that passes every day as the flood of waste including plastic and chemicals enter the […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741

Zara Pledges 100-Percent Sustainable Clothing By 2025
Spanish fashion retailer Zara announced this week that 100-percent of the cotton, linen and polyester used to manufacture the brand’s clothing will be more sustainable, more organic or recycled by 2025. Inditex, Zara’s parent and the third-largest clothing company in the world according to Forbes, made the sustainability pledge during the company’s annual shareholder’s meeting […]

Branwyn Performance Innerwear | Ethically Sourced. Organically Grown. Sustainably Produced.
By Teresa Hartford Women want more from their innerwear. The Founders of Branwyn felt the same way and came up short when they couldn’t find a pair on the market that was made of natural fibers, felt amazing whether worn on a workout or at the office—and everything they came across was either selling sex, […]

Nike Vision 2019 … Summer Shade
Nike Vision—performance, lifestyle optical eyewear and sunwear—offers a streetwear-inspired Lifestyle Sunglass collection for Summer 2019. The gender-neutral collection features seven styles that draw inspiration from Nike’s apparel and footwear collections. Each pair of shades includes multiple colorways and a variety of lens options from traditional dark and polarized lenses to mirrored and lighter colored lenses. […]

Thermore EcoDown Fibers Marble … Turning Insulation Into Art
For the last 5 years, Thermore has worked to develop free fiber technology. The brand’s Ecodown Fibers are lofty, offer a high fill power, are durable, recycled and white. “We realized there was very little to improve, technically. There was only one thing that we could change with this product and it would make all […]

Mammut Takes The Next Step On Their WE CARE Journey
In December 2018, leaders in the fashion industry worked together at COP24 in Katowice, Poland, under the auspices of the UN Climate Change, to identify ways in which the textile and clothing manufacturing industries could collectively move towards a more holistic commitment to climate change. They created the Fashion Industry Charter for Climate Action which […]

Q&A With Icebreaker Founder, Jeremy Moon and Chief Brand & Product Officer, Carla Murphy
By Teresa Hartford Icebreaker has always looked to nature for the solutions—nature is an unending source of innovation and adaptation—and relentlessly searches for better, more sustainable solutions to continuously improve where they can. As pioneers of natural performance clothing, Icebreaker set out to offer something different in the outdoor industry—clothes to wear in nature that […]
Filson And Merrell Launch Sandal Collaboration
Men’s and women’s sandal now available in Filson stores, Filson.com and Merrell.com Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell, making innovative […]
Fender And Louisville Slugger Hit A Grand Slam To Start The 2019 MLB All-Star Game
Music and Sports Icons Collaborate on Co-Branded Product and Artist Charity Auction, Combining Best of Music and Baseball. Fender Musical Instruments Corp. (FMIC) and Louisville Slugger today announced their collaboration to celebrate the 2019 Major League Baseball® All-Star Game hosted in Cleveland, Ohio. Paying homage to the home of the Rock & Roll Hall of […]
Reebok Releases New Colorways Of Plant-Based Footwear
Global fitness brand Reebok released three new colorways of it’s groundbreaking “Cotton + Corn” collection. Launched in 2018, the NPC UK Cotton + Corn is made from “things that grow”—constructed from an upper made of 100-percent cotton and a biobased sole derived from corn. The vegan Cotton + Corn sneakers are the only footwear products on […]

Sustainability … AI Smart Material
Beatrice Sangster-Bullers used a mixture of sustainable materials including Singtex, made from coffee grounds, (Singtex presented the brand’s technology at last month’s OR Summer Market) and SympaTex reclaimed nylon—an alternative to Goretex—to create an apparel collection integrating artificial intelligence into garments. Beatrice’s collection called The Order of The Singularity, showcases how smart materials can be […]

Conscious Origins | Conversation With John Kirsch, President & CEO, Aventura & Ecōths Brands
By Teresa Hartford John Kirsch believes that sustainable style begins with the right fabrics. Organically grown cotton is the primary fiber found in the Aventura and Ecōths clothing lines with the aim of “helping the Earth, one garment at a time.” The brands are sister/brother to the Sportif label started in 1969 by John’s Father, […]

Wigwam … No Fiber Left Behind
By Teresa Hartford Looking at the landscape and being stewards of the environment, Wigwam has always been forward-thinking in the steps they have taken to be conscious of the company’s footprint on the environment—sourcing yarns from domestic spinners, using solar power and the energy harvested for water processing in manufacturing, plant-based yarn dyes that are […]
Trek And Voxwomen Partner To Provide Free Broadcast Of Giro Rosa
Trek and Voxwomen have partnered to bring the 2019 Giro Rosa to cycling fans around the world, providing a free hour-long broadcast of each of the race’s ten stages. The episodes will air online shortly after the conclusion of the day’s Tour de France stage and will include English commentary, stage previews with Trek-Segafredo directors […]

Living The American Dream Sustainably … Sarah Irvani, Founder Of Third Oak + CEO Of Okabashi Brands
By Teresa Hartford A true American dream story. The Irvani family founded Okabashi after coming to the United States in 1981. Inspired by Japanese concepts of reflexology and design, Bahman Irvani, pictured right with his daughter Sara, saw the opportunity to create a shoe that promotes foot health and wellness. In 2017, Sara, in the […]