In December 2018, leaders in the fashion industry worked together at COP24 in Katowice, Poland, under the auspices of the UN Climate Change, to identify ways in which the textile and clothing manufacturing industries could collectively move towards a more holistic commitment to climate change. They created the Fashion Industry Charter for Climate Action which […]
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Q&A With Icebreaker Founder, Jeremy Moon and Chief Brand & Product Officer, Carla Murphy
By Teresa Hartford Icebreaker has always looked to nature for the solutions—nature is an unending source of innovation and adaptation—and relentlessly searches for better, more sustainable solutions to continuously improve where they can. As pioneers of natural performance clothing, Icebreaker set out to offer something different in the outdoor industry—clothes to wear in nature that […]
Filson And Merrell Launch Sandal Collaboration
Men’s and women’s sandal now available in Filson stores, Filson.com and Merrell.com Filson and Merrell have launched a limited-edition sandal, available now in Filson stores, on Filson.com and on Merrell.com. The mission of the partnership was to bring two pioneers of the outdoors together to create a product that embodies both brands. Merrell, making innovative […]
Fender And Louisville Slugger Hit A Grand Slam To Start The 2019 MLB All-Star Game
Music and Sports Icons Collaborate on Co-Branded Product and Artist Charity Auction, Combining Best of Music and Baseball. Fender Musical Instruments Corp. (FMIC) and Louisville Slugger today announced their collaboration to celebrate the 2019 Major League Baseball® All-Star Game hosted in Cleveland, Ohio. Paying homage to the home of the Rock & Roll Hall of […]
Reebok Releases New Colorways Of Plant-Based Footwear
Global fitness brand Reebok released three new colorways of it’s groundbreaking “Cotton + Corn” collection. Launched in 2018, the NPC UK Cotton + Corn is made from “things that grow”—constructed from an upper made of 100-percent cotton and a biobased sole derived from corn. The vegan Cotton + Corn sneakers are the only footwear products on […]
Sustainability … AI Smart Material
Beatrice Sangster-Bullers used a mixture of sustainable materials including Singtex, made from coffee grounds, (Singtex presented the brand’s technology at last month’s OR Summer Market) and SympaTex reclaimed nylon—an alternative to Goretex—to create an apparel collection integrating artificial intelligence into garments. Beatrice’s collection called The Order of The Singularity, showcases how smart materials can be […]
Conscious Origins | Conversation With John Kirsch, President & CEO, Aventura & Ecōths Brands
By Teresa Hartford John Kirsch believes that sustainable style begins with the right fabrics. Organically grown cotton is the primary fiber found in the Aventura and Ecōths clothing lines with the aim of “helping the Earth, one garment at a time.” The brands are sister/brother to the Sportif label started in 1969 by John’s Father, […]
Wigwam … No Fiber Left Behind
By Teresa Hartford Looking at the landscape and being stewards of the environment, Wigwam has always been forward-thinking in the steps they have taken to be conscious of the company’s footprint on the environment—sourcing yarns from domestic spinners, using solar power and the energy harvested for water processing in manufacturing, plant-based yarn dyes that are […]
Trek And Voxwomen Partner To Provide Free Broadcast Of Giro Rosa
Trek and Voxwomen have partnered to bring the 2019 Giro Rosa to cycling fans around the world, providing a free hour-long broadcast of each of the race’s ten stages. The episodes will air online shortly after the conclusion of the day’s Tour de France stage and will include English commentary, stage previews with Trek-Segafredo directors […]
Living The American Dream Sustainably … Sarah Irvani, Founder Of Third Oak + CEO Of Okabashi Brands
By Teresa Hartford A true American dream story. The Irvani family founded Okabashi after coming to the United States in 1981. Inspired by Japanese concepts of reflexology and design, Bahman Irvani, pictured right with his daughter Sara, saw the opportunity to create a shoe that promotes foot health and wellness. In 2017, Sara, in the […]
Sierra Designs 2020 Gear … Conversation With Andrew Day, Vice President and General Manager
By Teresa Hartford Andrew Day was recently promoted from Senior Director of Product to Vice President and General Manager for Sierra Designs. Having started his career working for sister brand Kelty, he’s excited to lead the brand forward while paying homage to Sierra Designs heritage. We caught up with Andrew just before Outdoor Retailer last […]
Pelican Dayventure Backpack Cooler Wins Two Best New Product Awards At Outdoor Retailer Show
Pelican Products, Inc., the industry leader of high-performance protective cases and coolers, is proud to have received not one, but two Best New Product Awards at Outdoor Retailer Summer Market 2019. Winning awards from both BestProducts.com and Business Insider, the new Pelican Dayventure Backpack was celebrated for its thoughtful design that makes both utility and […]
Diamond Brand Gear, an American manufacturer of outdoor gear, recently partnered with Pisgah Hospitality Partners, an Asheville-based recreation area and glamping site, to bring luxury to the wilderness. Located at Lake Powhatan Recreation Area, the Pisgah Glamping site is the first of its kind on U.S. Forest Service land. A legacy outdoor brand, Diamond Brand […]
Lighting Innovator’s Newest Creation Counters Common Dissatisfaction With New Products
Survey reveals as much as $23 billion spent annually on Outdoor Gear purchases they later regret. Campers planning their summer excursions should be aware of a new survey showing that 25-percent of self-described outdoor enthusiasts admit to regretting at least half of the outdoor gear purchases they’ve made within the last 12 months. The Outdoor […]
Perfectly portable, The Free T-Series From Leatherman
The new Leatherman Free T2 and T4 tools feature eight to ten high-functioning tools that pack down to a portable size perfect for carrying wherever your adventure takes you. The pocket tool features Free’s signature design and the distinct click that tells you the tool is open, ready to go with a magnetic design that […]