Mystery Ranch, the manufacturer of packs for the outdoor enthusiast, announced it recently hired Greg Breitmaier as its sustainability program manager.
Author: Teresa Hartford
Teresa Hartford
Editorial & Creative Director | SGB Media
teresa@sgbonline.com | 704.651.5741
Quiksilver Appoints VP, Global Marketing
Quiksilver has named Bobby Gascon as VP, global marketing. He joins the company following 13 years at Vans where, most recently, he was senior director of global marketing, Action Sports
Teijin Frontier Creates Technology To Recycle Dyed Polyester
Teijin Frontier, the Japanese textile group, announced it has created the technology to recycle dyed polyester fibers without reducing the quality of the thread. The company’s Depolymerization Catalyst System (BHET) chemically decomposes and recomposes the dyed poly through a process that requires less water and energy consumption, an alternative to using Dimethyl Terephthalate (DMT) and […]
Alterra Mountain Company Announces CEO Transition
Alterra Mountain Company announced that Jared Smith, company president, will be promoted to CEO effective August 1, 2022. At that time, Rusty Gregory, the current CEO, will step back from day-to-day operations to become its board vice-chairman.
2023 Wilson A2K Gloves Launch
Wilson’s 2023 A2K lineup has launched, bringing six new premium gloves to the diamond. The lineup offers patterns designed for professional-caliber players across all positions, including a new look for the brand’s classic A2K 1776 and Aso’s latest innovation, the 12.75-inch 2023 A2K 1810. Hand-crafted in Japan, A2K gloves offer attention to detail and made with Pro Stock Select leather, consisting of […]
RovR Releases TravelR Soft Cooler
RovR recently introduced its portable TravelR cooler. When paired with the brand’s KeepR, IceR, RovR SnackR, and ChillR, the cooler bumps up its versatility for the outdoor enthusiast. Constructed with waterproof TPU and high-density foam, the cooler comes in two colors with welded seams and a water/leakproof zipper. Its features include a wide opening for […]
Phunkshun Wear Launches Performance Headband
Phunkshun Wear, committed to sustainably manufacturing outdoor gear, introduces the Versa Headband. Founded in 2011 in Denver, CO, Phunkshun Wear originally made gear to meet the needs of ski and snowboard instructors. The company has since built its reputation for developing lightweight balaclavas, protective neck tubes and headbands made from recycled bottles. The Versa Headband […]
Glade Debuts Mountain Town Optics Collection
Glade, an independent optics brand known for its ski and snowboard goggles, launched an eyewear collection of five styles—Townie, Cary, Westslope, Apres, and Roost. “We designed sunglasses specifically for the mountain town lifestyle,” said Glade founder Curt Nichols. “With our headquarters here in Breckenridge, CO we often find ourselves bouncing from the trail to town, […]
Ultimate Direction Announces 2022 Athlete Team Roster
Celebrating pursuits and interests in running and fastpacking, Ultimate Direction has selected 40 athletes committed to exemplifying dedication to their sports and communities. “We are grateful to have such a dedicated roster of athletes, not only to their athletic endeavors but to the communities they are creating,” said Ultimate Direction’s Athlete Manager Mitch Holdsworth. “Ultimate […]
Adidas x Delta Galil “Comfort Is Our Sport” Underwear Collection
Adidas and Delta Galil Industries have produced a full-range underwear collection for Spring 2022 “designed to support all forms of movement and expression using super soft cotton and high-tech stretch fabrics to empower all bodies to realize their full potential.” The men’s/women’s collections have launched in the APAC, EMEA, Europe, and Latin America regions. Women’s […]
Wilson Expands Into Tennis Apparel
Since its debut into sportswear a year ago, Wilson has launched a tennis-inspired apparel collection combining its heritage with modernity. The collection includes best-selling styles and features ‘Wilson Sport Professionals’ printed on pieces, which include polos, skirts, shorts, bra tops, and jackets for men and women. The launch also features the release of its Clay + […]
Vibram Reignites FiveFingers Category With Global Move Freely Campaign
Vibram is launching a global digital campaign to reignite the FiveFingers category. It kicks off with a film presentation narrating the connection between the human foot and the natural environment showing the infinite possibilities to ‘Move Freely.’ Fabrizio Gamberini, global chief brand officer and president of Vibram Corp. said, “The Move Freely campaign marks a […]
Adidas X Gucci Collection To Be Released On June 7
The Adidas x Gucci collection, a sport-inspired ready-to-wear collection, will be released on June 7 in stores and online. First introduced in February during the ‘Exquisite Gucci’ fashion show in Milan, the June launch will include ready-to-wear styles, including Adidas track pants and polos, accessories like bucket hats, duffle bags, and camera bags for men […]
Adidas Introduces Yoga Make Space Collection
Adidas has entered the Yoga market with its “consciously crafted” collection inspired by elements that “aim to support through every move and practice, with apparel for women, men and kids.” Timed with the release, Adidas created a campaign to “celebrate what brings different people to the mat, no matter their background, ability or reason to […]
Bollé Introduces Two New 2023 Cycling Products
Bollé will release two new cycling products for 2023 built for comfort, protection and performance. Bollé continues to develop technologies at its EPIC center in Lyon, France, including the Volt+ lenses using Artificial Intelligence technology to evaluate 20 million lens formula combinations featured in its Micro Edge sunglasses debuting in 2023. This results in a […]