According to a report in The Boston Globe, Reebok will lay off about 150 employees, mainly at its Boston headquarters. The layoffs will take effect around February 28, when its acquisition by Authentic Brands Group (ABG) is scheduled to close.
Author: SGB Media
Ellsworth Cycling Announces Tony Ellsworth’s Return
Ellsworth Cycling, LLC (dba “Ellsworth Bikes”), a manufacturer of mountain bikes for more than 30 years, announced it signed an agreement with its founder, Tony Ellsworth, to return to the company as an equal partner and as its chief design officer.
Smith Appoints Global Head Of Marketing
Smith, the manufacturer of snow goggles, helmets and eyewear, announced the appointment of Taryn Ryan as global head of marketing.
Osprey Adds Two Waterproof Duffels To Its Fall 2022 Pack Series
Osprey announced it will launch its Transporter and Arcane WP Duffels for Fall 2022. They join the Transporter Roll Top WP pack series (IPX 6 rating, waterproof non-submersible) and Arcane Roll Top WP pack series (IPX 4 rating, waterproof non-submersible). The Transporter WP Duffel with waterproof submersible (IPX7) technology meets the technical demands of multisport […]
Alpacka Raft Launches Trio Of Ultralight Packrafts
Alpacka Raft, the manufacturer of packrafts, announced it launched three new packrafts to meet the needs of a diverse group of paddlers. Weighing 5.8 pounds, including a whitewater deck and cargo fly, the Refuge navigates challenging landscapes. Capable of tackling a Class III rapid, the craft is designed for experienced packrafters who paddle and hike […]
Hustle Bike Labs Contracts With MooseJaw
Hustle Bike Labs, the manufacturer of the Hustle Avery Pedal, a magnetic clipless-platform-hybrid design, announced Moosejaw will carry the pedal online and in select retail locations starting with its Bentonville, AR site. “We are really pumped to see the Hustle Bike Labs team grow from our Outdoor Accelerator to now launching their revolutionary new Avery […]
Enduro Bearings Hires Ambassador & Events Program Manager
Enduro Bearings, a manufacturer of cycling bearings and bearing-related components, announced it had hired Kurt Stockton as its ambassadors and events program manager.
NPD Report: Athletic Footwear Revenues Expand 20 Percent In 2021
Annual revenue for the U.S. athletic footwear market grew by about 20 percent versus 2020, although growth slowed to mid-single-digits in the fourth quarter due to poor execution, supply chain delays, the end of stimulus payments, and a lack of newness in the market, according to The NPD Group.
EBay Launches Authentication For Trading Cards
EBay announced the launch of its Authenticity Guarantee service for trading cards.
Academy Sports To Restart New Store Growth In 2022, Including First Stores In Virginia And West Virginia
Academy Sports + Outdoors, Inc. announced that it would open at least eight new stores in 2022 to fill in specific existing markets in Florida, Georgia, Indiana, Kentucky, and Texas and expand its Virginia and West Virginia footprint.
Former Therabody VP Joins Styku As Chief Revenue Officer
Styku announced the appointment of Nicholas Trosko as its new chief revenue officer.
Gear Aid Acquires Heroclip
Gear Aid, Inc. announced the acquisition of the Heroclip swivel carabiner product line from Lulabop, Inc., which was founded and invented by Mina Yoo in 2014.
La Cordée Appoints President
La Cordée Macap Inc., which operates five outdoor equipment stores in Canada, announced the appointment of Cedric Morisset as president. He was most recently VP retail operations at Mountain Equipment Company (MEC).
Under Armour Replaces Reebok As Footwear Partner For UFC
Under Armour Inc.’s Project Rock brand featuring former pro wrestler and actor Dwayne “The Rock” Johnson has replaced Reebok as the official footwear partner of UFC, the mixed martial arts organization.
Nike Appoints SNKRS VP To Lead New Virtual Studios Division
Nike announced it had appointed Ron Faris as the VP of its SNKRS app and lead its Virtual Studios, a new division supporting Nike’s latest push into the metaverse.
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