Gear Aid, Inc. announced the acquisition of the Heroclip swivel carabiner product line from Lulabop, Inc., which was founded and invented by Mina Yoo in 2014.

“Our design team has always admired the simplicity, rugged durability, beauty, and innovative design of the Heroclip carabiner,” said Gear Aid President Clark Campbell. “These attributes make Heroclip a great fit for the Gear Aid brand. Mina and her team at Lulabop have done an exceptional job of building awareness and a committed following for the Heroclip brand.”

Gear Aid said it plans to reintroduce the Heroclip swivel carabiner to its network of over 2,500 retail and distribution partners in North America, Europe, the UK, Australia, New Zealand, and Asia.

Yoo said “The Heroclip brand has always been about inspiring joy and confidence in the everyday adventurer. I immediately sensed the same enthusiasm and drive in the people I met at Gear Aid. Their customers share the same ‘can do’ DIY spirit as the fans of Heroclip. I am incredibly excited to see the team at Gear Aid and McNett Europe bring Heroclip to a wider market and take the business to another level.”

Bell Lap Advisors served as financial advisor to Lulabop Inc. in this transaction.

Photo courtesy Heroclip