Superfeet and New Balance announced Thursday that Superfeet has secured the New Balance license agreement for insoles. Starting 2020, Superfeet will expand their insole offering to include New Balance insoles in North America and parts of Asia.
Author: SGB Media

VF Corp. Lowers Guidance As Portfolio Adjustment Looms
VF Corp. on Thursday slightly lowered its guidance after missing revenue expectations, but perhaps even more significant was the announcement earlier this week that the apparel and outdoor giant was strategically reviewing the so-called “occupational brands” of its work division.

VF Corp Reduces Full-Year Guidance After Q3 Revenue Miss
VF Corp cut its full-year revenue and profit forecast on Thursday after missing Wall Street estimates for third-quarter revenue due to a shortfall in the U.S. On a currency-neutral basis in the quarter, sales grew 13 percent at Vans, 4 percent at The North Face and 13 percent at Dickies. Timberland’s sales were down 5 percent.

Legacy Global Sports Appoints CEO Of Global Premier Soccer
Legacy Global Sports announced Keith Caldwell as chief executive officer of Global Premier Soccer (GPS).

Golf Town Signs Canada’s Winningest Professional Golfer
Golf Town, Canada’s largest golf retailer, and Brooke Henderson, Canada’s winningest professional golfer, announced that they have extended their long-standing partnership to a three-year agreement.

Puma Signs Current Long Jump World Champion
Puma signed current long jump World Champion Tajay Gayle.

ClassPass Ranks Best Fitness Studios In America
ClassPass, the fitness membership subscription service, introduced its ranking of the top fitness studios and wellness instructors in North America. The winners are the results of a nationwide vote, with 28,777 submissions, as well as analysis of more than 24 million studio and instructor reviews and ratings made during 2019.

Cascade Designs Names Kelly Kraus To Board Of Directors
Cascade Designs Inc. on Wednesday named outdoor industry veteran Kelly Kraus as the newest member of its board of directors. Kraus brings 35 years of experience in outdoor industry sales, product, and marketing positions to the board.

Topgolf Entertainment Group Launches ‘Lounge by Topgolf’ Concept
Topgolf Entertainment Group introduced the world’s first Lounge by Topgolf, a new, indoor Lounge concept featuring an upscale bar and restaurant with an elevated, virtual gaming experience.

Snow Peak Appoints Chief Revenue Officer
McGibbon most recently led Yakima Product’s sales organization as vice president of sales.

Behind The Deal: Crescent Moon’s Next Phase
What drove Boulder, CO-based snowshoe manufacturer Crescent Moon to pursue a sale? Why did its founders ultimately choose Dunn-Rite Products, which had no prior experience with winter sports products? Crescent Moon’s Jake Thamm and Dunn-Rite’s Tanner Dunn go behind the deal and discuss what’s next for the longtime brand.

Camber Outdoors Names Five New Board Members
Camber Outdoors on Wednesday announced the appointment of five new board members.

Snowsports Industries America Testifies Against Tariffs
This week, Snowsports Industries America (SIA), at a hearing at the International Trade Commission in Washington, D.C., urged the Commission to reconsider their approach to the List 4 tariffs proposed on over $300 billion worth of Chinese goods.

Ikor Labs Appoints Andrew Pruitt As Sports Medicine Consultant
Ikor Labs, the Boulder-based producer of recovery-enhancing hemp oil/CBD (cannabidiol) products, announced the addition of Andrew Pruitt as sports medicine consultant for sciience and innovation.

Under Armour To Retire UA Record
Under Armour said UA Record, its mobile app for tracking fitness and weight changes, will be retired on March 31, 2020 and will no longer operate. Users who have been tracking workouts on UA Record are being encouraged to transition to MapMyFitness app.