Merchology has become the exclusive retailer in the corporate channel for New Balance products.

Merchology, a Minneapolis-based B2B e-commerce retailer of custom logo apparel and gifts, offers a large variety of products from over 275 brands, ranging from outerwear to drinkware. The partnership will allow customers to personalize over 150 of the New Balance’s products with their company logo.

“As a fellow privately and family-owned business, we admire the outstanding organization that New Balance has built and how they have continued to reinvent themselves over the years,” Merchology Chief Marketing Officer Ally Delgado stated. “This is a brand our customers have been requesting for many years, so we couldn’t be more thrilled about this collaboration.”

Merchology’s clients already include Under Armour, Patagonia and Yeti.

Photo courtesy Merchology