Adams Arms Holdings LLC on Thursday announced that Michael Halleron has joined the company as vice president of sales and marketing.

Halleron will oversee all aspects of sales, marketing and customer service. His initial focus will be on strategic sales planning to align with company goals, promoting sales growth and customer satisfaction.

Michael comes to Adams with 20 years of experience in the firearms and firearm accessories industry in the commercial, law enforcement and military channels. He brings experience from multiple brands to the table as well as an established track record in increasing revenue and brand awareness.

Halleron’s career is multifaceted and includes being an independent rep, factory sales executive, two-step distribution executive and past board member of the NASGW as well as the NSSF. He has also served on three NRA committees.

“We are thrilled to have Mike join our leadership team,” said Jason East, president, Adams Arms. “He brings amazing insight, leadership and energy to Adams Arms. Mike has a proven track record in the industry and understands the value that our products bring to the marketplace.”

“I am excited at the opportunity to grow the Adams Arms customer base and brand,” said Halleron. “Adams Arms offers a variety of high-quality rifles, parts, piston kits, and a new 9mm handgun. Their patented AR adjustable piston-driven systems are second to none and offer clean, cool and reliable shooting.”

Photo courtesy Adams Arms