Toad&Co Hops Into Golden, CO

The grand opening event bore a quintessentially Coloradan stamp, complete with a food truck, beer from Mountain Toad Brewing and plenty of kids and dogs.

One-On-One With Ten Thousand CEO Keith Nowak

“Some companies do business by making a lot of stuff, throwing it against the wall and seeing what sticks,” the co-founder of the New York-based active apparel brand told SGB. “That’s not our approach.”

The British Are Running

West London-based Iffley Road crafts running gear that’s “minimalist and understated,” said Co-founder Claire Kent.

Knowing Shade

Performance eyewear brands are bringing cutting-edge technology and materials to their retro and fashion-forward styles.

The Next Big Biomarker

The list of essential training information for endurance athletes has expanded to hemoglobin levels, which Ironman champ Ben Hoffman tracks “virtually every day.”