The technical and often muddy terrain of the Scottish Highlands are the setting for this Saturday’s 29 km Ring of Steall Skyrace.
Agency: rygr
Front Runner Outfitters Releases New Jeep Wrangler JL 4 Door Extreme Roof Rack Kit
Front Runner Outfitters adds the finishing touch to Jeep’s latest launch with the release of the new Jeep Wrangler JL 4 Door Extreme Roof Rack Kit, designed to accommodate Jeep Wrangler’s fourth-generation off-road vehicle.
Fourth Annual Fjällräven Classic USA Raises Funds For Nonprofit Continental Divide Trail Coalition
Hosted trek reduces barriers for new and returning backpackers, working with partners such as Leave No Trace and Colorado Trails Group to educate participants on how to preserve wild places.
Rumpl Teams With Active Lifestyle Agency rygr To Lead Public Relations Efforts
Leader in technical blankets category taps Colorado-based agency for strategic communications.
Salomon S/PRO Boot Receives Gear Of The Year Award From SKI Magazine
Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance.
Truewerk Names rygr Agency of Record
Denver-based performance workwear brand finds a strategic communications partner.
Courtney Dauwalter Wins Ultra Trail Du Mont Blanc (UTMB®)
Salomon trail running athlete Courtney Dauwalter snags the top spot of the famed UTMB, while Kristin Berglund finishes 2nd to give Salomon the top two places in the women’s race.
Ironman And Suunto Partner To Create Suunto 9 Baro Titanium Ironman Limited Edition GPS Watch
Suunto becomes Official Technical Sports Watch of IRONMAN. Watches will be limited to 1,406 celebrating each mile of full-distance IRONMAN triathlons.
Hyperlite Mountain Gear Announces Athlete Partnership With Aaron Mulkey
Distinguished ice climber joins the Hyperlite Mountain Gear ambassador team.
Tender Corporation Strengthens Team With Key Executive Hire
Former Procter & Gamble Brand Manager, Garrett Cox, brings nearly 15 years of CPG-brand experience to Tender Corporation.
Kilian Jornet and World’s Best Land In Colorado For Pikes Peak Marathon
The fifth race of the 2019 Golden Trail World Series is perhaps the most famed trail race on American soil, and this year the Pikes Peak Mountain Marathon will play host to the elite athletes of the sport. Spain’s Kilian Jornet (Team Salomon) leads an all-star cast from around the globe that will take to the starting line on Sunday morning, August 25th.
59-Year-Old Fjällräven Evolves Retail Landscape By Using Blockchain-Based Cryptocurrency for Back-to-School
Kånken giveaway gamifies augmented-reality in national campaign across college campuses.
Adventure Medical Kits Announces Partnership With Hunting Personality Randy Newberg
Adventure® Medical Kits, the leading name in outdoor first aid, is pleased to announce a partnership with Randy Newberg, America’s most dedicated public land hunter. With a lifetime of hunting experience, Newberg is a pre-eminent authority on self-guided hunting and public land access for hunters. He serves as a volunteer and board member for hunting […]
Front Runner Outfitters Names RYGR U.S. Public Relations Agency Of Record
South African vehicle-based adventure travel gear company, names RYGR, an integrated marketing agency for the active lifestyle, its public relations agency of record.
Kilian Jornet Breaks 16-Year-Old Course Record To Win Sierre-Zinal For 7th Time
Spain’s Kilian Jornet (Team Salomon) ran away from one of the most competitive trail running fields in recent memory to win in 2:25:35, shattering Jonathan Wyatt’s longstanding course record of 2:29:12 by three minutes and 37 seconds. It was Jornet’s seventh win at Sierre-Zinal in nine tries.