Tampa, FL | Ogden, UT, September 4, 2019 — IRONMAN, a Wanda Sports Group company, in partnership with Suunto, one of the global leaders in sports watches and precision instruments, announced today the launch of the Suunto 9 Baro Titanium IRONMAN®Limited Edition watch — utilizing the brand’s top-selling GPS multisport watch made specifically for endurance athletes. The durable multiport GPS watch will be limited to 1,406 watches, celebrating the 140.6-mile journey that makes up a full-distance IRONMAN triathlon. As part of the partnership, Suunto becomes the Official Technical Sports Watch of IRONMAN.
“The collaboration with Suunto is an exciting opportunity for us to join forces with one of the leading technical watch makers in the industry to provide our athletes with a top-of-the-line GPS sports watch to use in their training and participation in our events,” said Jennifer Mocerino, Chief Merchandise Officer for IRONMAN. “Our athletes spend months training and tracking their performance in the time leading up to race day, and there’s no better way for us to show our respect to their commitment than by offering them with a world-class multisport watch designed and built to meet their demands.”
The limited-edition watches will feature a black textile quick-release strap with the IRONMAN logo and IRONMAN M-Dot printed on each side. The Suunto 9 Baro Titanium’s intelligent battery life lasts up to 120 hours in GPS tracking mode and when coupled with its more than 80 sport modes, accurate wrist heartrate, and multifaceted training features, makes it the ideal training partner for an IRONMAN athlete. The watch also features a built-in pressure sensor, measuring ambient air pressure which produces barometric altitude measurements.
The Suunto 9 Baro Titanium IRONMAN Limited Edition watch will be available on suunto.com and on-site exclusively at the 2019 IRONMAN 70.3®World Championship in Nice, France and the 2019 Vega IRONMAN World Championship®in Kailua-Kona, Hawai`i, while supplies last.
“We’re proud to be able to support the triathlon community through this new partnership with IRONMAN,” says Caleb Whittle, Marketing Manager for Suunto in North America. “Athletes from across the globe pour themselves into these races, and the grit and resolve it takes to power to the finish line at IRONMAN is unlike anything else. We’re excited to be a part of it.”
About Suunto: Suunto was born in 1936 when Finnish orienteer and engineer Tuomas Vohlonen invented a new method of producing liquid-filled compasses. Since then, Suunto has been at the forefront of design and innovation for sports watches, dive computers and sports instruments used by adventurers all over the globe. From the highest mountains to the deepest oceans, Suunto inspires and equips people for an active and adventurous life.
Suunto’s headquarters and manufacturing plant is in Vantaa, Finland. Employing more than 400 people worldwide, Suunto products are sold in over 100 countries. The company is a subsidiary of the Amer Sports Corporation along with sister brands Salomon, Wilson, Atomic, Arc’teryx, Peak Performance, Mavic and Precor. For more information on Suunto, visit suunto.com.
About The IRONMAN Group: As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN®Triathlon Series, the IRONMAN®70.3®Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon and The Sun-Herald City2Surf®presented by Westpac, Ultra-Trail®World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN®brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE®by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit ironman.com.
About Wanda Sports Group: Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivaled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.
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