Crafted for adventure, this merino wool and plastic-free fibre collection awakens a new era of adventure wear
Agency: rygr
Rumpl Bets Big on Summer Camp through New Partnership with American Camp Association
The premium outdoor brand seeks to connect with families and Gen Z outdoor enthusiasts through the nonprofit and its extensive network of counselors and campers
Ortovox Again Earns Fair Wear Foundation Leader Status for Ethical, Sustainable Practices
Boulder, Colo. (March 6, 2024) – Ortovox, a mountain sports brand known for its commitment to safety and sustainability, has been awarded Leader Status by the Fair Wear Foundation (FWF) for the fifth time. This achievement recognizes ORTOVOX’s ongoing dedication to ethical and sustainable practices throughout its entire supply chain. “To be awarded Leader Status […]
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
Three adventure athletes, Amie Engerbretson, Megan Dingman and Rémy Métailler, join Norrøna’s team of inspiring athletes
Orvis Names Colorado High-country Educational Treks 2024 Breaking Barriers Award Winner
Denver-based non-profit founder receives award for diversifying the outdoors
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
Vincent Colliard reached the South Pole solo and unsupported in just 22 days, 6 hours and 8 minutes
Norrøna Introduces Its New møre Line and Refreshes lofoten, tamok and lyngen Collections
The brand’s Fall/Winter 2024-2025 collection aims to elevate performance, style, and sustainability on the slopes.
Phantom Glide Launches Nordic Skiing Formula in North America, Europe; Expands Sales Team
Salt Lake City-based company announces new permanent base treatment optimized for cross-country skiing and adds to sales team on the East Coast and Europe
Primus Announces Fourth Year of “Service for a Reason” Program
The program encourages customers to repair their backpacking, multi-fuel and camping stoves ahead of the spring outdoor season with free replacement parts
DPS Skis Announces Partnership with Kohla
Utah ski manufacturer to be exclusive North American distributor for Austrian mountain sports brand
Deuter Alproof Tour Avalanche Airbag Pack Lands With U.S. Retailers
Deuter drops the latest addition to its Alproof series, the Alproof Tour, winner of the ISPO Award for top-tier design and innovation.
DPS and Phantom Glide Partner with Full Cycle for Winter Pop-Up
Join roster of top ski brands at Full Cycle’s winter ‘shop-in-shop’ concept in Boulder, CO
Rumpl Lands Josh Weichhand as New Vice President, Global Brand Marketing
Iconic outdoor brand hires the outdoor industry vet and strategic marketing professional, who brings a vision for growth
Primus Introduces Fritid Collection of Reusable Containers
Swedish outdoor cooking brand’s new collection of mugs, water bottles, and food containers makes it easy to bring favorite drinks and snacks on adventures
Backcountry and Shaun White Adds Women’s Line of Snowboard Apparel to Namesake ‘Whitespace’ Brand
Global snowboard icon adds a women’s base layer, puffer jacket, and riding kit to growing Whitespace brand