As cases spread in Massachusetts and Michigan, the Centers for Disease Control and Prevention recommends insect repellents with active ingredients DEET and Permethrin to prevent mosquito-borne illness. (Read More)
Outdoor equipment brand leads by example to address climate impacts of the fashion industry. (Read More)
Suunto becomes a Diamond Level Partner for the iconic 100.5-mile Colorado ultramarathon. (Read More)
The values-led footwear brand is partnering with All Hands and Hearts-Smart Response and Good360 on long-term, sustainable solutions for disaster relief. (Read More)
The sixth and final race of the Golden Trail World Series (GTWS) represented the last chance for runners to secure their place inside the Top 10 season standings and qualify for the Grand Final. (Read More)
The technical and often muddy terrain of the Scottish Highlands are the setting for this Saturday’s 29 km Ring of Steall Skyrace. (Read More)
Front Runner Outfitters adds the finishing touch to Jeep’s latest launch with the release of the new Jeep Wrangler JL 4 Door Extreme Roof Rack Kit, designed to accommodate Jeep Wrangler’s fourth-generation off-road vehicle. (Read More)
Hosted trek reduces barriers for new and returning backpackers, working with partners such as Leave No Trace and Colorado Trails Group to educate participants on how to preserve wild places. (Read More)
Leader in technical blankets category taps Colorado-based agency for strategic communications. (Read More)
Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance. (Read More)
Denver-based performance workwear brand finds a strategic communications partner. (Read More)
Salomon trail running athlete Courtney Dauwalter snags the top spot of the famed UTMB, while Kristin Berglund finishes 2nd to give Salomon the top two places in the women’s race. (Read More)
Suunto becomes Official Technical Sports Watch of IRONMAN. Watches will be limited to 1,406 celebrating each mile of full-distance IRONMAN triathlons. (Read More)
Distinguished ice climber joins the Hyperlite Mountain Gear ambassador team. (Read More)
Former Procter & Gamble Brand Manager, Garrett Cox, brings nearly 15 years of CPG-brand experience to Tender Corporation. (Read More)
The fifth race of the 2019 Golden Trail World Series is perhaps the most famed trail race on American soil, and this year the Pikes Peak Mountain Marathon will play host to the elite athletes of the sport. Spain’s Kilian Jornet (Team Salomon) leads an all-star cast from around the globe that will take to the starting line on Sunday morning, August 25th. (Read More)
Kånken giveaway gamifies augmented-reality in national campaign across college campuses. (Read More)
Adventure® Medical Kits, the leading name in outdoor first aid, is pleased to announce a partnership with Randy Newberg, America’s most dedicated public land hunter. With a lifetime of hunting experience, Newberg is a... (Read More)
South African vehicle-based adventure travel gear company, names RYGR, an integrated marketing agency for the active lifestyle, its public relations agency of record. (Read More)
Spain’s Kilian Jornet (Team Salomon) ran away from one of the most competitive trail running fields in recent memory to win in 2:25:35, shattering Jonathan Wyatt’s longstanding course record of 2:29:12 by three minutes and 37 seconds. It was Jornet’s seventh win at Sierre-Zinal in nine tries. (Read More)