Denver, CO, September 4, 2019 — Truewerk, the performance workwear brand tailored to modern professional trades and industrial athletes, has named rygr, an integrated marketing agency, its agency of record. rygr will lead public relations efforts for Truewerk, effective June 1, 2019.
“Together with rygr, we’ll look to amplify the brand, build on the groundswell of momentum and continue expanding the Truewerk brand platform through product and brand storytelling,” says Truewerk Founder and CEO Brian Ciciora. “We’ll look to rygr to not only amplify the Truewerk brand but to leverage their communications expertise to help shine a light on the significance of our customers and the work they do.”
Truewerk is a digitally native workwear brand committed to providing high-performance, technical products to industrial athletes who dedicate themselves to a career of skilled, physical work. Founded in 2015, Truewerk brings fabric inspiration from the outdoor and military industries into workwear through products that are engineered and constructed for comfort, mobility and professional appearance while being durable enough for the job site.
rygr is an integrated marketing agency for passion brands, which partners with leading active lifestyle companies to orchestrate omni-channel product and brand campaigns. rygr’s client list includes U.S.-based footwear brand KEEN, Swedish apparel and gear brand Fjällräven, and French apparel and hardgoods manufacturer Salomon.
“Trade workers are the backbone of our society and we could not be more excited for the opportunity to work with a brand such as Truewerk, which endeavors to elevate the men and women who make up that backbone,” says Brian Holcombe, principal at rygr. “Truewerk designs and markets technical workwear that provides the protection and performance demanded by industrial athletes, and we see a great deal of opportunity for the brand’s thoughtfully designed products and brand ethos.”
About Truewerk: Truewerk began with the belief that we could make today’s workers safer, more comfortable and sharper looking by creating workwear using modern materials, greater attention to detail and a stronger connection to the job-site.Founded on a simple but strong belief that business should be a platform for advancing humanity – not just profiting from it – Truewerk seeks to support, educate and inspire customers to be stronger and smarter than the job at hand. truewerk.com
About rygr: rygr is a solutions-oriented marketing partner for the active lifestyle. We partner with leading passion brands to orchestrate 360° product and brand campaigns that build awareness and drive demand. rygr clients include traditional outdoor market leaders, mainstream fitness and lifestyle brands, scrappy startups, and mass consumer-packaged goods manufacturers. rygr values: Integrity, Craft, Empathy, Change, and Stewardship. Learn more at rygr.us.
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