Backcountry is proud to announce a new partnership with Olympic silver medalist, actor, and advocate Gus Kenworthy. This is the first athlete partnership Backcountry has formed as a gear and apparel brand building its own product.
Agency: rygr
Deuter Packs Eliminate All Harmful Perfluorocarbons in 2020
German-based backpack brand completely eliminates PFCs from its product line as part of its larger commitment to sustainability.
Norrøna And Hvitserk Of Norway Launch Norrøna Hvitserk Adventure
From the majestic fjords to the powerful mountains of Norway, Norrøna Hvitserk Adventures will offer Norwegian travel experiences on foot, ski and kayak
Fjällräven To Give Away 1,500 National Park Annual Passes To Customers On Black Friday
This holiday season, Fjällräven gives away 1,500 passes to National Parks to customers at 21 U.S.-based brand stores.
Brunton Outdoor Inc. Celebrates 125th Anniversary With New Professional Compass
The new Standard Transit blends classic styling with modern day features.
Front Runner Outfitters Turns The New Toyota RAV4 Into Dream Adventuremobile
Front Runner Outfitters transforms Toyota’s 5th generation RAV4 from an everyday commuter to a weekend warrior rig with the release of the Toyota RAV4 Slimline II Roof Rack Kit.
Norrøna Expands U.S. Sales Team With Hires In Pacific Northwest, Northeast
Kyle Hadersberger, Derek Humphrey join the iconic Norwegian outdoors brand.
Fjällräven Joins United Nations Fashion Industry Charter For Climate Action
Outdoor equipment brand leads by example to address climate impacts of the fashion industry.
Nadir, Wyder Run Away From The Competition At Ring Of Steall
The sixth and final race of the Golden Trail World Series (GTWS) represented the last chance for runners to secure their place inside the Top 10 season standings and qualify for the Grand Final.
Top Trail Runners At Ring Of Steall Fighting To Qualify For Grand Final
The technical and often muddy terrain of the Scottish Highlands are the setting for this Saturday’s 29 km Ring of Steall Skyrace.
Front Runner Outfitters Releases New Jeep Wrangler JL 4 Door Extreme Roof Rack Kit
Front Runner Outfitters adds the finishing touch to Jeep’s latest launch with the release of the new Jeep Wrangler JL 4 Door Extreme Roof Rack Kit, designed to accommodate Jeep Wrangler’s fourth-generation off-road vehicle.
Fourth Annual Fjällräven Classic USA Raises Funds For Nonprofit Continental Divide Trail Coalition
Hosted trek reduces barriers for new and returning backpackers, working with partners such as Leave No Trace and Colorado Trails Group to educate participants on how to preserve wild places.
Rumpl Teams With Active Lifestyle Agency rygr To Lead Public Relations Efforts
Leader in technical blankets category taps Colorado-based agency for strategic communications.
Salomon S/PRO Boot Receives Gear Of The Year Award From SKI Magazine
Salomon’s new S/PRO ski boot receives the 2020 Gear of the Year Award from SKI Magazine, thanks to its unrivaled comfort and performance.
Truewerk Names rygr Agency of Record
Denver-based performance workwear brand finds a strategic communications partner.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal