SGB Today

Under Armour Lands In Detroit

The design features artwork from local Detroit artists as well as from the brand’s hometown in Baltimore to honor their shared blue-collar spirit.

Footaction Opens First International Outpost

The 6,500-square-foot flagship location at the Toronto Eaton Centre is organized largely by brand, rather than by product category, and also features the chain’s first Capsule highlighting local street style and stories.

Adidas Honors Jackie Robinson

To celebrate the 70th anniversary of Jackie Robinson breaking baseball’s color barrier on April 15, 1947, Adidas unveiled a special edition baseball cleat and turf trainer and announced a new field at Robinson’s alma mater, John Muir High School in Pasadena, CA.

The Next Big Biomarker

The list of essential training information for endurance athletes has expanded to hemoglobin levels, which Ironman champ Ben Hoffman tracks “virtually every day.”

L.L.Bean Tries Limited-Edition Fashion

Mimicking the hype of a retro Jordan launch, L.L.Bean for the first time in its 105-year history unveiled its first set of small-batch-edition duck boots. Special-editions will roll out monthly throughout 2017 in limited quantities.

Socks For Mud Runners?

Runners are seeking more versatility in their socks, with some looking for options to take on the trail or obstacle course and others looking for more style for that jaunt to the local café. See the latest socks from Balega, Swiftwick, Smartwool, Thorlo and Feetures!