The retired sprinter “broke with the traditional conventions of celebration” by launching the world’s largest champagne toast and showcasing “Maison’s values of DareWinCelebrate.”
Writer: Carly Terwilliger
The fastest man in the world showed his love of horse racing last weekend during a Kentucky Derby celebration in his capacity as CEO (Chief Entertainment Officer) of champagne producer Maison Mumm.
Usain Bolt “broke with the traditional conventions of celebration,” according to a Maison Mumm representative, by launching the world’s largest champagne toast and showcasing “Maison’s values of DareWinCelebrate.” Mumm’s cellar master also joined in the fun, facing off with Bolt in a DJ battle. Models Nina Agdal and Chanel Iman, and actor Mario Cantone, also participated in the festivities at the company’s U.S. offices in New York city.
“We’re delighted to be continuing our relationship as the Kentucky Derby’s official champagne partner,” said Cesar Giron, chairman and CEO of Martell Mumm Perrier-Jouet. “Like Mumm, the Kentucky Derby celebrates sporting prowess and determination, and is steeped in history. Usain Bolt also fits perfectly with the unconventional and daring ethos of our iconic champagne house.”
Photo courtesy Maison Mumm