Check out some of the new looks from the updated Footzen collection.

Writer: Thomas J. Ryan

Debuting with a brand new look in the comfort footwear market, Balega is relaunching its premium Footzen sock collection.

The collection was created specifically for the comfort footwear market, and caters to those seeking a non-binding and non-elasticized sock, allowing for easy-on and maximum blood circulation.

Produced in South Africa, Balega’s Footzen socks will debut with updated packaging while retaining its core comfort walkers and crew-length socks. Footzen products are designed to protect the feet from abrasions and irritations without creating extra bulk in the shoe.

A hand-linked toe closure creates a seamless fit to eliminate the risk of blistering while its MedDry moisture system helps to maintain a healthy foot environment. The extra-deep heel cup in all styles ensures a consistent and perfect fit for all day comfort, in addition to its high needle count.

“Footzen helps consumers find the balance between comfort and performance, without compromising trend and style,” said Tanya Pictor, vice president of marketing at Implus Specialty Retail Brands.

To celebrate its return to the comfort market, Implus will donate over 9,000 pairs of its Footzen socks to Soles4Souls, which creates sustainable jobs and provides relief through the distribution of shoes and clothing around the world. The mission of Soles4Souls is an ideal match for Balega, which prides itself as a company with “sole” – creating steps for better communities and enriching the lives of those less fortunate. To learn more about Balega and its ‘sole,’ visit:

Check out some of the new looks from the updated Footzen collection.

Photos courtesy Balega