Websites Just As Effective As Fancy Wearables?
Bad news for fitness tracker companies. It remains unclear whether wearable technology actually affects weight loss, according to a new study published in The Journal of the American Medical Association (JAMA).
Helly Hansen Joins The Conservation Alliance
The partnership will continue to help support and bolster The Conservation Alliance’s efforts to fund conservation organizations working to protect North America’s last wild spaces.
Varsity Spirit To Launch Varsity.tv
The new website is dedicated to exclusive live coverage and a video library of Varsity Spirit cheer and dance competitions, original documentaries, breaking news and more.
Duca Del Cosma Acquired By Hi-Tec Owner
The originally Italian golf brand, created in 2007 by Baldovino Mattiazzo, has recently been acquired by shoe entrepreneur Frank Van Wezel, owner of sport shoe brands Hi-Tec, Magnum, Interceptor and 50 Peaks.
Lululemon To Open Men’s Store In Toronto
Lululemon Athletica Inc. will open a men’s only store in Toronto at 96 Ossington Ave. in November.
RRCA Certifies 200th Race Director
Canadian Sheryl Sawyer’s certification represents an emerging trend for the RRCA’s Race Director Certification: its popularity with and value to race directors located internationally.
New Era Logo Joins MLB On-Field Caps
This marks the first time a manufacturer’s logo will appear on a Major League cap permanently.
Dick’s Sporting Goods Sets Re-Opening For Vineland, NJ Store
Enhancements to the new location will include expanded Brand Shops, a Women’s Studio Apparel Department, a Soccer Shop, a Lacrosse Shop and a Baseball Shop.
Triathlon Industry Association Appoints Board Member
Mel Berry, founder of sports marketing agency Very Berry, becomes chairman of its board.
Guru Names Sam Dodge Global Business Manager
Dodge, who was previously the senior sales manager for Guru, will be responsible for managing the company’s direction.
Where Amazon And Intel Invested Millions
Thalmic Labs closed $120 million in Series B funding from technology giants Intel Capital and The Amazon Alexa Fund, along with Fidelity Investments Canada and participation from existing investors including Spark Capital.
Do Athletes Need A Degree?
The University of Phoenix and Morning Consult released new data showing that a majority 57 percent of Americans believe professional athletes should earn a college degree.
Nike Plans To Get Kids Moving This Fall
Nike released a video in conjunction with its corporate plans to get 12 million kids active and playing.
Can A Drone Jump-Start Growth For GoPro?
GoPro is betting on the launches of two new cameras and its first long-anticipated drone to jump-start growth in the fourth quarter.
Accell-Beeline Bikes Deal Creates Buzz
Accell North America unveiled a partnership with mobile bike shop franchiser Beeline Bikes aimed at enhancing fulfillment of Raleigh bikes it sells direct to consumers online.
