SGB Sports & Fitness

Study: Consumer Groups Favor Different Olympic Sports

Consumers who are rugby fans and skiers are 154.23 percent more likely to be fans of targeted and less mainstream Olympic sports. At least that’s what Digilant, a global programmatic media company that partners with brands and agencies, found.

Converse… For Your Back?

Converse, the iconic shoe brand owned by Nike Inc. will release a capsule of water resistant gear for fall/winter ’16, which includes footwear…and apparel… and a backpack.

Epoch Lacrosse Hires National Team Sales Rep

Epoch Lacrosse said Joe Lombardo has come on board as its national team sales representative. Ryan Hurley has been promoted to partner and director of sales and Brian Hochman to creative and content director.