According to a recent survey from the National Sporting Goods Association (NSGA), 59 percent of Americans plan to purchase sporting goods as a gift this holiday season, up 8 percentage points versus a year ago.
This figure is higher among millennials, with 71 percent planning to purchase sporting goods. The survey also revealed other planned gift categories. Sporting goods tied for the number two spot with general apparel. The number one category was gift cards/money.
Not only do more than half of Americans plan to buy sporting goods as gifts, but they also plan to do so early. The survey showed that one out of every two Americans plans to shop for holiday gifts before Thanksgiving, with 55 percent of millennials planning to do their shopping before Thanksgiving.