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Archives: Press Releases

Lowa Earns Positive Rating in Fair Wear Foundation in Europe

April 22, 2025 CGPR

Lowa is recognized for its commitment to fair production and working conditions

Original Penguin Launches 2025 Spring Golf Collection

April 22, 2025 RG Narrative

Honors company’s golf heritage while delivering pieces that speak to today’s golfer.

Mountain Hardwear Celebrates Earth Day

April 22, 2025 Sasquatch

With Leave No Trace Collection Created In Collaboration With Extra Vitamins

Tifosi Optics Expands Shield Collection with New Sanctum XL

April 22, 2025 Purple Orange Brand Communications

Sanctum XL brings more coverage, confidence, and comfort to the fan-favorite sunglasses

Skratch Labs Announces First Official Athlete Team

April 21, 2025 Darby Communications

Boulder, CO-based performance nutrition brand announces first elite athlete team

Royal Robbins Expands Iconic Pucker Collection

April 16, 2025 Verde Brand Communications

This industry-leading adventure shirt is cool, comfortable and made from wood

Revo and Renan Ozturk Launch the Revo x Reo Collection

April 15, 2025 Revo

New glasses for extreme conditions reflect the vision of Renan and Revo’s commitment to performance

Sweet Protection Unveils Hyper Go Go Go

April 15, 2025 Meteorite PR

special edition helmets

Black Diamond Equipment and Sohi Studios Introduce BD Hex

April 13, 2025 Backbone Media

The limited edition apparel line blends BDs rich climbing legacy with Sohi’s modern creative ethos.

Icebug USA Now Official Footwear Supplier of USA Luge

April 8, 2025 Press Forward

The Swedish brand will support the U.S. Luge team off ice with its BUGrip traction tech.

Escapod Unveils TOPO2 MTB:The First Purpose-Built MTB Camper

April 8, 2025 Verde Brand Communications

New MTB camper with custom Switchback Hitch, new bike rack from Küat and components Feedback Sports

Skratch Labs Launches Cinnamon and Oatmeal Energy Bar

April 8, 2025 Darby Communications

Skratch Labs releases Cinnamon and Oatmeal Energy Bar, promoting real food fueling

Blumaka and Carbitex Launch Insole to Tackle Turf Toe

April 3, 2025 Akimbo Communications

Carbon Elite Insole takes aim at the debilitating injury that impacts up to 50 NFL players each year

Enduro Bearings Supports Strong Roster of Racers in 2025

April 3, 2025 Simbol Communications

National champions and Olympians highlight the 2025 multi-disciplined, global line-up

Rumpl Debuts First Sleeping Bag Inspired by Blankets

April 3, 2025 Purple Orange Brand Communications

The Wrap Sack Sleeping Bag 20 features first-of-its-kind WrapAdapt layering system

« Previous 1 2 3 4 5 6 … 247 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Skechers Performance Drops SKX Full-Court Press Basketball Shoe

July 30, 2025

Nike Streamlines Metcon Franchise for Cross-Training Benefits

July 30, 2025

Bushnell Golf Claims Golf Laser Rangefinder Dominance at Royal Portrush

July 22, 2025

Study: Private Label is Quietly Taking Share from Established Brands

July 22, 2025

Pacsun Launches First Unisex Eyewear Collection

July 16, 2025

Adidas Extends Contract with University of Nevada

July 16, 2025

Puma Renews Partnership with Manchester City

July 15, 2025

Nike and Special Olympics Ink Three-Year Global Partnership

July 14, 2025

Yeti Secures Licensing Partner for Promotional Channel

July 14, 2025

St. John’s University Switches to Adidas from Nike

July 14, 2025

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