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Archives: Press Releases

Blumaka and SubTxt Launch Sustainable Footwear Collection

November 5, 2025 True North Brand Group

Collection merges golf and skate influences, combining performance, sustainability and style

Hyosung TNC and Lenzing Debut Sustainable Yoga Collection

November 5, 2025 Fendler PR

Power of collaboration driving innovation through sustainable partnerships

Alpacka Raft Introduces Sea Kayak and New Flatwater Line

November 5, 2025 Backbone Media

The 2026 collection features Alpacka’s first sea kayak and two additional flatwater packrafts.

Baffin Enters Outdoor Accessories Category, Launches Gaiters

November 3, 2025 Baffin

Apparel Collection expands with introduction of Base Layer Liner Sock

Thirtytwo Launches Snowboards

October 30, 2025 Master Plan Communications

Pat Fava, Phil Hansen, Patrick Hofmann, and Brin Alexander first riders signed to the new team

Houston Basketball Partners with VKTRY for Peak Performance

October 30, 2025 The Brand Amp

Houston becomes the latest elite program to adopt VKTRY technology for training and competition

Revo Turns Up the Volume with Rolling Stones Collaboration

October 29, 2025 Revo

NASA-powered eyewear brand launches designs inspired by one of the greatest rock bands in history.

PrimaLoft Unveils Full Portfolio of Six Next-Gen Insulations

October 29, 2025 Backbone Media

PrimaLoft announces reinvigorated innovation pipeline, from peak warmth to circular innovation.

PrimaLoft Unveils the Pinnacle of Insulation: UltraPeak

October 23, 2025 Backbone Media

Latest breakthrough reaches new heights delivering PrimaLoft’s warmest insulation to-date

Ombraz Revives Best-Selling Slate Dolomite in Limited Drop

October 23, 2025 Darby Communications

A clean slate returns: Ombraz’s fan fav reemerges for a short time only

Crazy Creek, Rachel Pohl Unveil Snow Ghosts Hex 2.0 chair

October 22, 2025 Verde Brand Communications

This launch is the brand’s second limited-edition collaboration with artist Rachel Pohl.

X-Pac Sustainable Innovations Presented at Performance Days

October 22, 2025 Fendler PR

Redefining durability through sustainability

Arcade Launches Recco Belt: Searchability for Emergencies

October 21, 2025 Echos Communication

Arcade belts, joins the global roster of Recco brand partners starting this fall.

Nikwax Launches Stain Scrub

October 21, 2025 Revolution House Media

A powerful stain treatment for outdoor clothing and gear

Timberland Eyewear Introduces Fall/Winter 2025 Collection

October 21, 2025 Echos Communication

Featuring select Earthkeepers styles made From bio-based materials

« Previous 1 2 3 4 … 255 Next »

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

Under Armour Extends Partnership with University of Wisconsin Another 10 Years

November 26, 2025

REI Brings Back Guided Tours in New Partnership

November 19, 2025

The Lycra Company Partners on Women’s Workwear Collection

November 12, 2025

Purpose Brands Co-Founders Chuck Runyon and Dave Mortensen Named 2026 HFA Hall of Fame Inductees

November 11, 2025

Skechers Welcomes Sofía Vergara as Brand Ambassador

November 11, 2025

IFit Expands Partnership with Samsung Health 

November 10, 2025

Under Armour and The University of Notre Dame Partner on Innovation Through Joint Research

November 6, 2025

Wolverine Partners with Paramount’s “Landman” Series

November 6, 2025

Milwaukee Athletics Signs Five-Year Deal with Adidas and BSN Sports

November 4, 2025

The Edge Fitness Clubs Bridges Gap Between Big-Box and Boutique with Amenity Expansion Plan

October 31, 2025

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