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Archives: Press Releases

NRS Launches Vector PFD with Integrated Recco Locator Tech

June 23, 2026 Under Solen Media

Award-winning Vector PFD brings advanced Search and Rescue tracking to whitewater safety.

Opinel Debuts Outdoor Collection for Mountain, Trail and Sea

June 23, 2026 JAM Collective

The collection expands Opinel’s outdoor offering with specialized tools for distinct environments

Therm-a-Rest Refreshes Blanket Collection for Spring 2027

June 18, 2026 Verde Brand Communications

The updates include new colorways, sustainable materials and expanded use of recycled insulation.

Vallon Reimagines Brow Bar Aviator with Ella, Elmore

June 18, 2026 Verde Brand Communications

Performance eyewear company Vallon introduces a reinterpretation of the classic brow bar aviator

Gunner and Ducks Unlimited Launch DU Orange Collection

June 18, 2026 Big Fish Collective

Special-edition collection celebrates shared commitment to working dogs and waterfowl conservation.

Carbitex Launches Footwear’s Center for Better Flex

June 18, 2026 Akimbo Communications

An educational hub dedicated to flex, one of footwear’s most overlooked properties.

Therm-a-Rest Launches New Synthetic Boost Sleeping Bag

June 18, 2026 Verde Brand Communications

The brand will also introduce a new Spruce colorway for its popular Boost 650 down sleeping bag.

Crazy Creek Expands Water Line, Launches the Paddle Chair XL

June 17, 2026 Verde Brand Communications

The Paddle Chair XL brings even more comfort and versatility to the water.

PackTowl Unveils Spring 2027 Artist Series Collection Prints

June 17, 2026 Verde Brand Communications

For Spring 2027, PackTowl launches three new Artist Series prints – Sol Duc, Lake Days and Big Bend

Recco and Peak Performance Expand Long-Standing Partnership

June 17, 2026 Verde Brand Communications

New Ridge HIPE ACE 3L Hiking Jacket includes Recco technology to reinforce year-round outdoor safety

MSR Introduces the FreeLite Stash Tent for Spring 2027

June 16, 2026 Verde Brand Communications

A versatile, packable, semi-freestanding backpacking tent designed for storm protection, comfort.

MSR Introduces New Coffee Accessories for Spring 2027

June 16, 2026 Verde Brand Communications

Two new cookware products for caffeine loving adventurers: the Titan Pour Over and French Press

Dynafit Launches New Ultra DNA 2 Trail Running Shoe

June 15, 2026 Meteorite PR

Developed With Dynafits elite athletes to go farther faster and stronger

Therm-a-Rest launches NeoAir TrailMix, NeoLoft XXL for 2027

June 15, 2026 Verde Brand Communications

The NeoAir TrailMix offers warmth, comfort, and value, and the NeoLoft XXL brings max sleep space.

Rabs 2026 Impact Report Climbs Higher Up The Value Chain

June 11, 2026 Meteorite PR

As a growing technical outdoor brand, Rab Is emphasizing where they can have the greatest influence.

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SGB Today

Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners

BSN Sports/Adidas to Outfit Sport Clips Stylists

July 9, 2026

Gameday Spirit Replaces Fanatics as Illini’s Online Store Partner

July 7, 2026

Nike to Replace Puma as Outfitter of Club Deportivo Guadalajara

July 6, 2026

Ryka Releases its “Most Performance-Forward” Women’s Running Shoe

July 2, 2026

Dick’s SG Upgrades ScoreCard Loyalty Program

July 1, 2026

Gallaudet University Athletics Forms Partnership with Nike and BSN Sports

July 1, 2026

Switchback Spring Builds on Brand Strength, Learning Opportunities and Retail Discovery

June 25, 2026

Adidas to Replace Under Armour as University of Utah Equipment Partner

June 25, 2026

Adidas Debuts Safety Footwear Collection

June 22, 2026

Mountain House Wants Customers to “Savor It” in New Active, Gritty Campaign

June 18, 2026

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