Master glove cutter Anton Magnusson becomes the fourth generation of the Magnusson family to manage the company.
Archives: Press Releases
Verde Brand Communications Partners With The 1Climb Foundation To Introduce 100,000 Kids To Climbing
The 1Climb Foundation—a St. Louis based organization with the goal of introducing 100,000 kids to climbing—this week named Verde Brand Communications as its agency of record. Founded by professional rock climber Kevin Jorgenson and So iLL Holds owner Dan Chancellor, 1Climb partners with local climbing gyms and Boys and Girls Clubs across America to install […]
Shock Absorber Named ISPO Award Winner
The UK’s number one sports bra brand recognized by the world’s leading sports business network.
Hyperlite Mountain Gear Announces Athlete Partnership With Aaron Mulkey
Distinguished ice climber joins the Hyperlite Mountain Gear ambassador team.
Addaday Introduces First Ever Massage Chair Tailored For Triathletes
Addaday IRONMAN BioChair becomes the official massage chair of the IRONMAN U.S. series.
LEM Helmets Introduces New Strong, Light, Carbon Motiv Air Cycling Helmet
At 220 grams, the Motiv Air features LEM’s proprietary exoCarbon shell technology and low-density EPS foam to improve low-energy and oblique impact management.
Callaway Apparel Ambassador Matthew NeSmith Captures Albertsons Boise Open, Secures First PGA Tour Card
Callaway Apparel congratulates staffer Matthew NeSmith on his maiden victory at the Albertsons Boise Open on the Korn Ferry Tour.
Tender Corporation Strengthens Team With Key Executive Hire
Former Procter & Gamble Brand Manager, Garrett Cox, brings nearly 15 years of CPG-brand experience to Tender Corporation.
Kilian Jornet and World’s Best Land In Colorado For Pikes Peak Marathon
The fifth race of the 2019 Golden Trail World Series is perhaps the most famed trail race on American soil, and this year the Pikes Peak Mountain Marathon will play host to the elite athletes of the sport. Spain’s Kilian Jornet (Team Salomon) leads an all-star cast from around the globe that will take to the starting line on Sunday morning, August 25th.
The Conservation Alliance Hosts Successful Backyard Collective Event In Grand Rapids, Michigan
The Conservation Alliance was excited to return to Michigan for its second annual Backyard Collective event in Grand Rapids on Tuesday, August 20. The stewardship project drew 60 volunteers from five member companies, two conservation partners, and two local non-profits. The volunteers worked in collaboration with Grand Rapids Whitewater and Grand Rapids Parks & Recreation […]
59-Year-Old Fjällräven Evolves Retail Landscape By Using Blockchain-Based Cryptocurrency for Back-to-School
Kånken giveaway gamifies augmented-reality in national campaign across college campuses.
OROS Names Akimbo Communications as Public Relations Agency of Record
OROS is pleased to announce its partnership with Akimbo Communications to oversee the company’s communications and media relations in North America. OROS, founded by college friends and self-proclaimed science geeks Michael Markesbery and Rithvik Venna, was born out of Michael’s trouble staying warm during a climbing trip to the Alps, despite being bundled in layers […]
The Outbound’s Pursuit Series Partners With KOA as Presenting Sponsor
KOA and The Outbound come together to improve access to the outdoors for everyone.
Adidas Terrex Athlete, Brooke Raboutou, Is First American To Qualify For The U.S. Climbing Team At The 2020 Summer Olympics
Adidas Terrex, the athletic brand in the outdoors, today announces that Brooke Raboutou, 18, one of the youngest Adidas global athletes, has made history as the first American climber to qualify for the U.S. Olympic climbing team for the 2020 Summer Olympics in Tokyo. Raboutou has been an Adidas global athlete since the age of […]
Uncharted Supply Company Partners With Harley-Davidson
Industry-leading preparedness brand to design custom emergency kits for leading American motorcycle manufacturer.
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