Both competitors dug deep to find their tough, taking home world titles Northfield, VT, October 2, 2019 – Darn Tough Vermont congratulates Robert Killian and Nicole Mericle on their hard-fought victories to walk away with World Championship titles at this past weekend’s Spartan World Championships in Lake Tahoe. Killian and Mericle, both Darn Tough sponsored […]
Archives: Press Releases
Balega Debuts Sixth-Annual, Limited Edition ‘Grit and Grace’ Sock Collection To Benefit Breast Cancer Prevention Partners
Durham, N.C. (October 1, 2019) – Balega International, a leading sock brand in the run specialty market, proudly announces its support of the Breast Cancer Prevention Partners (BCPP) with the release of the sixth annual, limited edition Grit and Grace collection. For every pair of Grit and Grace socks sold, Balega will donate one dollar […]
Gore-Tex Brand Reveals Real-Life Athlete Stories To Show Why Its Products Are Tested For Life
Upcoming fall-winter 2019 experience mixes body-camera and captured footage with behind-the-scenes manufacturing insight, to show why all Gore-Tex products are tested to the limits.
Gear.com Announces Inaugural Give-A-Buck Scholarship Winners, Welcomes Next Round Of Applicants
The three winners—ages 14 to 20—will receive a minimum of $500 worth of free gear provided by Gear.com.
Brothers & Company Announces Promotions
New departmental responsibilities within the agency’s creative services.
Ruffwear’s Winter 2019 Product Line Available Now
With new apparel, harnesses, and toys, the pioneering brand continues to build off its 25 years of designing products from the dog’s perspective.
Fjällräven Joins United Nations Fashion Industry Charter For Climate Action
Outdoor equipment brand leads by example to address climate impacts of the fashion industry.
Hestra And Friends Colorado Partner To Stop Bullying
Two organizations with Swedish roots are working together to support bullying prevention.
Callaway Apparel Launches 2019 Weather Series “Play Unrestricted In Every Condition”
Callaway Apparel announces the launch of its 2019 Weather Series, a revolutionary collection of Men’s and Women’s outerwear that provides the ultimate in functionality, playability and versatility for the performance-driven golfer.
New National Report Details Outdoor Recreation’s Economic Impact In Maine
Maine ranks third across the U.S. in the value outdoor recreation adds to statewide GDP.
Hestra Awarded Two Freeskier Editor’s Picks
Swedish glove maker takes two of six spots in Freeskier’s glove category.
Sherpa Adventure Gear Joins Forces With KEEN Footwear To Launch Innate Sherpa Hiking Boot
Collaboration supports Room to Read.
Yakima LockNLoad Platform Collection Now Available
New platform rack system will appeal to overland adventurers and weekend warriors alike.
Nordica’s All Mountain Enforcer 104 Free Earns Outside Magazine’s “Gear of The Year” Award
Nordica’s all mountain Enforcer 104 Free earned one of Outside Magazine’s “Gear of The Year” awards. This marks the 5th year in a row an Enforcer model has won a “best in test” or “editor’s choice” award from industry news outlets.
Oros Completes Portland Relocation, Announces Organizational Growth
Portland, OR, September 24, 2019—OROS, the brand behind Solarcare – ground-breaking insulation that incorporates aerogel, the least conductive material known to humankind – is pleased to announce it has finalized its move into the brand’s new Portland-based headquarters since relocating from Cincinnati, Ohio. Along with the move, OROS has added roles to the product development […]
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal