Bend, Or, October 1, 2019 — Ruffwear, the industry leader in performance dog gear for outdoor adventure, is launching its Winter Product line today. With new apparel, harnesses, and toys, the pioneering brand continues to build off its 25 years of designing products from the dog’s perspective.

Fusing Ideas

“Our dogs are our constant companions. With the right gear, they can join us comfortably in our outdoor pursuits, allowing us to go farther and share more experiences together,” said Ruffwear Founder and R&D Director, Patrick Kruse. “This belief has been Ruffwear’s path of inspiration, discovery, and innovation from the beginning. All of our gear is designed to solve a problem or meet a need that will enhance humans’ and dogs’ outdoor endeavors together.”

Apparel & Harnesses

Overcoat Fuse™ Jacket ($79.95)

Distilling years of designing harnesses and apparel into a single jacket-harness combo, the Overcoat Fuse is built around the best-selling Front Range™ Harness platform. A rugged, convenient jacket-harness combo with weather-resistant shell, fleece lining and two leash attachment points: aluminum V-ring on the back and reinforced webbing loop on the front. The leash attachment points are secured to the webbing harness interior for secure leash connection. Two low-profile zippered pockets allow for small essentials like pick-up bags, while side-release buckles provide a secure, easy on/off. Reflective trim and light loop for attaching The Beacon™. Purple Sage, Canyonlands Orange, Cedar Green. XXS-XL.

Read more about the history and evolution of Ruffwear’s apparel here.

Flagline™ Harness ($69.95)

Lightweight, multi-use harness that’s easy to put on – no paw lifting! The Flagline Harness offers balanced and comfortable lifting with padded handle and load-dispersing chest/belly panel. Six points of adjustment for optimal fit and three leash attachment points: aluminum V-ring on back and two reinforced webbing loops, one on the back and one on the chest. Debris resistant liner and reflective trim with light loop for attaching The Beacon™. Meltwater Teal, Red Rock, Granite Gray. XXS-L/XL.

Play Time

Pacific Ring™ Toy ($24.95)

A highly engaging interactive fling-fetch-tug toy inspired by rewarding play between avalanche rescue dogs and their handlers during training. The versatile design is built with Ruffwear’s Dual Shield™ high-tenacity rope and hard-wearing materials suitable for vigorous play. Foldable for easy stow on the go. Sockeye Red, Tumalo Teal.

Pacific Loop™ Toy ($24.95)

A highly engaging interactive tug toy inspired by rewarding play between avalanche rescue dogs and their handlers during training. Centrally located tug pad encourages targeted interaction while wide-set handles create space between hands and dog’s mouth. Hard-wearing materials suitable for vigorous play. Sockeye Red, Tumalo Teal.

All Ruffwear products are rigorously field tested, and Ruffwear proudly guarantees against defects in materials and craftsmanship.  

Ruffwear turned 175 in dog years in 2019! See our anniversary video here.

About Ruffwear: Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Since 1994, Ruffwear Performance Dog Gear™ has combined technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer. The brand is committed to enhancing the lives of all dogs and their human companions through relationships with Best Friends Animal Society, The Conservation Alliance, Rogue Detection Teams, and with working dog organizations across the globe.

Based in Bend, Oregon, Ruffwear sells its products through specialty pet and outdoor retailers as well as at

Media Contact:
Kate Ketschek