PrimaLoft Selects Backbone Media As PR Agency Of Record

PrimaLoft, Inc., the world leader in advanced material technology, has named Backbone Media as its public relations agency of record for North America. Backbone will lead PrimaLoft’s earned media strategy, targeting both business-to-business and business-to-consumer media. “The experience and expertise of the team at Backbone make them a perfect partner to share our story with […]

Sustainable, Swedish, Performance Brand Houdini Names JAM Collective As Agency Of Record

Stockholm, Sweden, September 10, 2019—Houdini, the Swedish outdoor apparel brand at the forefront of sustainable performance design, has partnered with JAM Collective as its public relations agency of record in the U.S. “Houdini believes sustainability is at the core of operating a responsible business,” said Julie Atherton, Founder of JAM Collective. “The brand inspires people […]

Fear No Baggage Handler With The New Pelican Air Travel Cases

Passengers are now free to move around the cabin and everywhere else with the new Pelican™ Air Travel Cases. The line includes the overhead bin compliant Pelican™ Air Travel 1535 Carry On Case (1535TRVL) which is perfect for avoiding the hassle of checking in bags, and the Pelican™ Air Travel 1615 Case (1615TRVL) which meets […]