Boulder, Colo. (March 6, 2024) – Ortovox, a mountain sports brand known for its commitment to safety and sustainability, has been awarded Leader Status by the Fair Wear Foundation (FWF) for the fifth time. This achievement recognizes ORTOVOX’s ongoing dedication to ethical and sustainable practices throughout its entire supply chain. “To be awarded Leader Status […]
Archives: Press Releases
Matador Launches Blackout Sleep Mask + Earplugs
Boulder, Colo. (March 6, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is pleased to announce the launch of its newest product, the Blackout Sleep Mask + Earplugs. This innovative accessory is built to redefine how travelers rest and recharge on the go. Designed with the modern traveler in mind, the […]
Sea to Summit Welcomes Adventure Photographer Daygin Prescott as Newest Brand Ambassador
Perth, Western Australia (March 7, 2024) – Sea to Summit, the award-winning global manufacturer of adventure equipment, proudly announces the appointment of emerging Australia-based photographer, climber and adventurer, Daygin Prescott, as their newest global brand ambassador. This collaboration marks an exciting milestone for both Sea to Summit and Daygin, bringing together innovation, creativity, and a […]
Gerber Gear Celebrates 85 Legendary Years
Founded in Portland, Oregon, Gerber has been designing and manufacturing equipment and outdoor products since 1939
TrainingPeaks Announces Partnership with German Triathlon Union
World’s second largest triathlon association selects TrainingPeaks as official training and coaching software
Roka Extends Partnership with Ironman World Champion Lucy Charles-Barclay
The partnership also now includes performance eyewear
Manitobah Debuts “Rooted” Brand Campaign
Campaign highlights collaboration with Indigenous Artist Mikailah Thompson and explores the roots that bind us.
Norrøna Welcomes New Mountain Athletes to its Ambassador Team
Three adventure athletes, Amie Engerbretson, Megan Dingman and Rémy Métailler, join Norrøna’s team of inspiring athletes
Go Off-Road with SylvanSport’s Rugged New Camping Trailer, Redefining 4×4 Adventures
Brand expands into overlanding market with spacious, lightweight camper
Alpine Ready – La Sportiva Announces Fall 2024 Apparel Line
Boulder, Colo. (Feb 28, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its new apparel collection for Fall 2024. This new line blends advanced materials with the Italian brand’s commitment to environmental responsibility, offering gear that provides warmth, durability, and protection against extreme weather. “Our goal with this new collection […]
Roka Partners with CrossFit Games for eyewear and swimwear, signs Tia-Clair Toomey-Orr
Austin, TX (Feb. 28, 2024) — Roka, the renowned performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive athletes, has signed a contract to become an official sponsor of the 2024 CrossFit Games. This partnership with CrossFit will showcase Roka’s commitment to promoting excellence, performance, and style in the […]
TRX Breaks Suspension Training World Record
Record-breaking performance occurred during TRX’s International Training Summit on the hallowed grounds of the 2004 Summer Olympics In Athens, Greece
Wiley X Releases New Eyewear with the Founder and Recon
Frames expand the brand’s Active 6 Series of eyewear
The Adidas Originals OR0090 Sunglasses Blend Street and Sport
Acetate frames feature signature Adidas Originals trims and accents
Scarpa embarks on third year of athlete mentorship initiative
Scarpa athlete program, working with Mountain Hardwear, pairs athletes from BIPOC, LGBTQ, Adaptive communities with mentors.
SGB Today
Active Lifestyle Market Product and Brand Marketing Stories from SGB PRO PR and SGB Premium PR Partners
Post your Product or Marketing News in the SGB PR Portal