Archives: Press Releases

Bozeman, Montana – September 25, 2023 – Curious Creatures, a new, technical mountain bike apparel brand dedicated to empowering outdoor enthusiasts to embrace their true selves while exploring the world on two wheels drops new mountain bike apparel. This Fall, Curious Creatures is introducing a range of cutting-edge products designed to enhance the riding experience […]

Durango, Colo. (Sept. 25, 2023) — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, has launched Apple Cider Endurance Fuel, a seasonal, limited edition flavor of Tailwind Endurance Fuel that benefits Bigger than the Trail (BTTT), a non-profit that uses trail running as a platform to advocate for mental […]

Putnam, CT: September 25, 2023 – With more brands demanding traceable, sustainable materials, Dimension-Polyant, the world’s leading sailcloth producer and manufacturer of durable X-Pac® waterproof laminates developed for packs and bags, will introduce its latest eco-friendly fabric offering at Performance Days Munich, October 4-5, Booth Z14, Hall A5 + A6. Protecting our oceans with new […]

DENVER (October 3, 2023) — Altra, a leading innovator in performance running, is beyond excited to announce the launch of the all-new low-drop road shoe, AltraFWD Experience. For over a decade now, Altra has been delivering comfort to as many runners as possible through natural foot positioning on both road and trail. The AltraFWD Experience […]

MIRAMAR BEACH, Fla. – September 20, 2023 –  BOTE, the pioneer in innovative water lifestyle products, today introduces the latest addition to its lineup of waterproof bags and packs – the Highwater Belt Pack. Fully waterproof and submersible, the new pack allows adventurers to keep gear and essentials dry and close at hand for quick […]

Kora, the performance apparel manufacturer made from Yak wool, introduced its technical Yardang Hoodie and half-zip for women and men in four colorways—Black, Deep Purple, Earth Grey, and Brown.  The Yardang Hoodie is a midweight (240gsm) layer made with a blend of 70 percent merino and 30 percent yak wool that is breathable, moisture-wicking, naturally […]

OLYMPIC VALLEY, Calif. – September 19, 2023 – Arcade (https://arcadebelts.com), a brand founded on the belief that belts could be designed to function better, last longer, and be more comfortable, today introduces the all new Hardware Belt, the latest evolution in Arcade’s growing range of performance stretch belts designed for adventure, lifestyle and utility.  Built […]

ALPINE MEADOWS, Calif. – September 19, 2023 – Nocs Provisions, maker of adventure-ready binoculars, monoculars, and accessories, today announces the launch of the Green Jay Collection, which includes the brand’s Standard Issue 8×25 Waterproof binocular and the 8×32 Zoom Tube monocular in limited colorways inspired by the electric tones of the tropical corvid.  A rare […]

Ibex, the merino wool apparel and accessories maker, launched a new label, Ibex Labs—a small-batch, limited-edition collection “that prioritizes innovation, performance, quality, and sustainability.” Ibex is a small, privately owned brand that “recognizes the unique opportunity to invest in cutting-edge technologies and innovative processes.” Ibex Labs is a platform for the brand to “explore those […]

Trerè Innovation, a “sustainable technical apparel, footwear design and manufacturing company” based in Asola, Italy, introduced Titici handmade bikes in the U.S. Since its founding in 1961, the Titici factory has manufactured Italian bikes with “time-honored craftsmanship, materials and state-of-the-art innovation.” The company offers road, gravel, mountain, e-mountain, and e-gravel bikes. Titici’s proprietary Plate Absorber […]

— Aetrex Sponsored Post — A recent study found that Aetrex Premium Memory Foam Orthotics, both with and without metatarsal support, are clinically proven to reduce common sources of pain (i.e., back, foot, hip, knee and ankle pain) and the fear of falling for seniors. While both orthotic types reduced pain and fear of falling, researchers concluded that the […]

5.11 Tactical, the global innovator of purpose-built apparel, footwear and gear, has announced the release of its new Mission Ready™ Dog and AROS K9 Collections. Designed for active and working dogs, and their handlers, these all-new collections feature harnesses, leashes and collars that prioritize functionality, durability and comfort. “We have a goal to offer dependable […]

Timed for fall, Good To-Go, the dehydrated gourmet meal brand led by Chef Jennifer Scish, introduced a breakfast option, Ranchero Scramble made with tomatoes, onions, chilis, and spices too pair with scrambled eggs, black beans and cilantro. Following the release of the company’s Breakfast Hash this past Spring, the Ranchero Scramble comes in a single […]