Archives: Press Releases

Icemule Coolers, the portable backpack cooler maker, introduced the Impulse hands-free cooler inspired by traditional “musette” bags made famous by Tour de France cyclists. The Icemule Impulse triples as a bike handlebar bag, crossbody tote and lunch cooler, enabling outdoor enthusiasts to keep refreshments ice-cold on the go. The Impulse is made with Icemule’s heavy-duty Mule Skin […]

Raen, an eyewear brand, introduced its latest creation, the Expedition Remmy. Building on the popularity of the Remmy frame style, Raen reimagined the design by incorporating a hood detail for enhanced eye protection. “We are thrilled to unveil the Expedition Remmy, an eyewear innovation that captures the essence of adventure and pays tribute to the daring […]

Adidas Sport continues to push innovation with its latest SP0076 PRFM Shield Sunglasses.  The SP0076 PRFM offers an ergonomic, lightweight and flexible wrap frame made of TR90 material designed to ensure a secure fit and minimize slippage and distractions during rigorous activities.  The sunglasses come with an adjustable nose pad without leaving marks even after […]

Deckers X Lab, the footwear manufacturer, introduced the X-Scape Baja for men and women to unwind whether on land or water. Its sugarcane midsole and anatomically molded footbed alleviate muscle pressure and for recovery after a workout.  Engineered with drainage holes and a breathable sugarcane IM-EVA upper frame, the Baja rapidly expels water to accelerate […]

BIRMINGHAM, Ala. (Aug. 14, 2023) — Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, today announced its Edge Pro Cellular Trail Camera with all-new False Trigger Elimination capabilities powered by artificial intelligence (AI) is available in stores and online. Utilizing AI, […]

Revo celebrates its 38th anniversary by launching five limited-edition sunglasses—three titanium aviators with silver and 24K plating and two titanium frames. The Air Limited is available in three colors and Descend Z in two colors, with only 500 pairs manufactured of each style. The Air series introduces three new Air LTD frames: Gold—an aviator-style frame […]

Ewool, a Canadian manufacturer specializing in heated clothing, reported it will enter the U.S. market in Fall 2023, featuring SnapConnect, a proprietary charging mechanism. “No other line of heated wearables can match our performance,” said Founder and CEO Alain Desmeules. “ewool’s products combine high-performance technologies and premium fabrics, providing next-generation solutions for immediate warmth. SnapConnect […]

SAN LUIS OBISPO, Calif. [Aug. 9, 2023]— Hot Chillys, the classic brand that has been delivering performance base layers and winter accessories to outfit the whole family since 1985, is thrilled to announce the launch of both the Clima-Wool, a game-changing merino wool-blend base layer collection for cold-weather conditions, and new additions to its best-selling […]

Ripton, the performance denim brand, launched long Jorts for men and women and Hiker jeans. “We are bringing a new energy to the outdoor and denim industry,” said Elliot Wilkinson-Ray, founder and CEO of Ripton. “It was a bit of a no-brainer to join the largest category in denim with our floor-length jorts. Customer surveys […]

Outdoor kids brand Isbjörn of Sweden reported that its Penguin Snowsuit won the Bäst-i-Test (Best in Test) award for the tenth consecutive year. The annual test is organized independently by the Scandinavian Online Test Institute Bäst-i-Test, but its kids who rigorously test the various snowsuits submitted for testing. During the coldest winter months in Sweden, […]

Norrøna, the family-owned Norwegian apparel and gear manufacturer, launched its Tailored for Her women’s-specific ski and mountaineering gear for Fall 2023. The collection was tested in collaboration with Norrøna’s U.S. women’s ambassador team, including skier and mountain biker Delilah Cupp, trail runner and surfer Robin Vieira, trail runner and backcountry skier Hilary McCloy, and skier […]

Salewa NA, the mountain sports company owned by the Oberalp Group, released its Progressive Trekking Collection ahead of the Spring/Summer 2024 season, featuring products made from natural fibers for newcomers and veteran adventurers. The apparel combines natural fibers, including hemp and merino wool, with synthetic materials and includes the Puez Hemp/Durastretch 2/1 Hybrid Jacket and Pant, made with […]

Gatorz Eyewear, a maker of eyewear focused on the sport shooting, hunting and outdoor industries, launched the Blastshield to protect the eyes during high-intensity training and other tactical applications. Key features and benefits include interchangeable lenses, visual acuity, impact resistance, and lightweight, with an anti-fog coating. The user can transition from indoors/outdoors, day/night, changing weather […]

On a mission to revolutionize how a belt can function and move, Arcade Belts announced that its A2 buckle, first introduced with select styles in Spring 2023, is available across the brand’s Adventure range of performance stretch belts.  Arcade’s A2 belt is the latest example of the brand’s focus on challenging the status quo and […]