Industry leader will showcase Khroma Line at Outdoor Retailer Snow Show
Archives: Press Releases
Sweet Protection Announces Athlete Partnership With Pep Fujas
Influential veteran skier joins forces with industry leader in technical gear.
Made For The Mountains And Beyond: Darn Tough Vermont Debuts Fall 2020 Collection
Vermont’s Tough Conditions Inspire the New Season Northfield, VT, January 14, 2020 – As the snow begins to fly, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly debuts its new Fall 2020 collection. With new socks in the Snow category, Darn Tough is also expanding its compression […]
Slinger Bag Receives Innovation Award From The Tennis Industry Association
Baltimore, MD, January 14, 2020, Slinger Bag (OTC: SLBG), the innovative sports equipment brand that is set to change the game with its versatile tennis ball launcher, has received a Special Recognition Award from the UK Tennis Industry Association at the TIA UK’s Innovation Awards.
Salomon Partners With USA Champion And Elite Coach Lauren Fleshman
One of the leading advocates for inclusivity in running joins Salomon’s athlete team for 2020.
Elevate Ski Exoskeleton Now Available To Test At 10 U.S. Ski Resorts
San Francisco, CA, January 13, 2020 – Roam Robotics’ award-winning Elevate ski exoskeleton that is giving new life to tired skier legs is now available for demo at 10 premier resorts nationwide. The intuitive, easy-to-use system can be fitted and powered-up in just a few minutes and found at convenient slope side rental locations. Elevate […]
The Dahu Écorce 01 And The Écorce X 2020-21
OR + Snow Show in Denver, CO, Convention Hall, January 29 to February 1, 2020.
Sportube Announces 100% Recycled HDPE Plastic For 2020
Sportube will attend the International Outdoor Retailer + Snow Show at the Denver Convention Center, January 29-31, 2020
Strategies For The Running Market To Pick Up The Pace
From technical innovation to capitalizing on emerging gamification opportunities like Zwift’s take on eSports, Dirk Sorenson outlines what should be the running industry’s goals for short and long term success in the months ahead.
Sneakernomics: Profiting With A Purpose
As consumers continue to let their values and stances on social issues guide purchases, Matt Powell lays out the mounting evidence of how brands and retailers putting purpose first are actually winning in the stock market and in the consumer marketplace.
Simms Launches Full Line Of New Spring 2020 Products
Bozeman, MT, January 8, 2019 – Simms Fishing Products, the preeminent manufacturer of waders, outerwear, footwear, and technical apparel in fishing, today announced the launch of the Spring 2020 product line. Simms unveiled the full line at ICAST (July, 2019) and IFTD (October, 2019). Between the two shows, Simms garnered nine Best of Show awards from […]
Morakniv Uncorks A New Floating Knife
Seattle, WA – January 9, 2020 – Morakniv®, creator of quality Swedish knives since 1891, is proud to introduce a new knife which will debut at SHOT Show in Las Vegas, NV later this month. Building on the success of their award-winning Floating Serrated Knife, the new non-serrated Floating Knife is a lightweight and versatile […]
Toray Reunites With Patagonia To Launch New Torrentshell 3L Line
A custom-developed 3-layer fabric will bring new levels of product performance to a franchise product, with a lower environmental impact.
Dynafit Blacklight Ski Series
Ultralight speed ski for peakbaggers at the speed of light.
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