Bend, OR, February 4, 2020 – Ruffwear, the leading manufacturer of performance dog gear built to enhance and inspire exploration for outdoor adventurers and their human companions, is excited to launch its Spring 2020 collection. The 2020 Spring line introduces the newly redesigned Front Range™ Collection and reflective leashes and collars in new hues and – for the first time – new patterns that are as inspiring as they are innovative. The Spring 2020 line equips canines of all sizes with the gear they need to explore the road less traveled with their humans.
The Road Less Traveled
There is no pre-marked path on the road less traveled. This season, Ruffwear is digging into what it means to find purpose and healing in the outdoors with our dogs. The brand is exploring how these gifts come with a responsibility to protect our planet’s remaining wild places and how our canine companions help guide us in choosing growth over comfort as we navigate this wild journey called life.
“We are thrilled to introduce fresh new nature-inspired hues in our customer-favorite Front Range Collection as well as add a new coordinating Front Range collar,” says Ruffwear Director of Marketing, Susan Strible. “Also, color and pattern updates to our reflective webbing collars and leashes feature high-vis details inspired by some of our favorite outdoor scenes like bioluminescence in seafoam and the night sky.”
Discover the Front Range™
The iconic Front Range™ Collection gets a fresh design and expands to include a new matching collar. Much like the Front Range Mountains in Colorado are a gateway to the Rockies, the Front Range Harness, Leash, and Collar are key pieces for dogs embarking on a life of adventure. The ombré pattern on the leash and collar gives a nod to the shifting hues of the nature-inspired colors that make up our Front Range Collection.
New Design: Front Range® Harness
Padded everyday harness that is easy to put on. Features two leash attachment options: V-ring centered on the back, and reinforced, engineered webbing at the chest to redirect dogs that pull on the leash. In sizes XXS-L/XL, Twilight Gray, Tumalo Teal, Huckleberry Blue, Red Sumac, Hibiscus Pink, Campfire Orange.
New Design: Front Range™ Leash
Everyday leash with an ombré pattern that coordinates with the Front Range Harness and Collar. Features a padded, ergonomic handle and our lightweight, low-profile Crux Clip™. One size. Twilight Gray, Tumalo Teal, Huckleberry Blue, Red Sumac, Hibiscus Pink, Campfire Orange.
New Style: Front Range™ Collar
Everyday collar with an ombré pattern that coordinates with the Front Range Harness and Leash. Features an easy-to-use side-release buckle. In sizes 11-14 in, 14-20 in, 20-26 in. Twilight Gray, Tumalo Teal, Huckleberry Blue, Red Sumac, Hibiscus Pink, Campfire Orange.
Curiosity led Ruffwear down a path of discovering a way to weave reflectivity into jacquard webbing. The result: the brand’s reflective leashes and collars are available in patterns for the first time ever.
New Colors: Crag™ Leash
Formerly known as the Slackline™ Leash, this adjustable-length leash can be hand-held or waist-worn for hands-free leash walking. Easy one-handed length adjustment, with integrated reflectivity for visibility in low-light conditions. One size. Granite Gray, Blue Dusk, Cindercone Red, Seafoam, Sunset, Green Hills.
New Colors: Crag™ Collar
Everyday collar with an easy-to-use side-release buckle and integrated reflectivity for visibility in low-light conditions. In sizes 11-14 in, 14-20 in, 20-26 in. Granite Gray, Blue Dusk, Cindercone Red, Seafoam, Sunset, Green Hills.
New Design: Quick Draw™ Leash
Leash is worn around a dog’s collar when not in use. Clips onto and wraps around any collar, securing with a hook-and-loop closure. Pull the tab to unwrap and go from off-leash to on-leash. One size. Granite Gray.
New Color: Patroller™ Leash
Adjustable-length leash with hands-free carry as a belt around the waist during off-leash activities – a solution inspired by the needs of avalanche rescue dogs and their handlers. One size. Cindercone Red.
New Colors: Top Rope™ Collar
Strong and reliable, the all-metal Talon Buckle™ conveniently positions the V-ring at the top of the dog’s neck for quick leash clip-in. Integrated reflectivity for visibility in low-light conditions. In sizes 11-14 in, 14-20 in, 20-26 in. Granite Gray, Blue Dusk, Seafoam, Sunset.
To learn more about Ruffwear, their products, and their mission, visit ruffwear.com or visit them on Instagram or Facebook @Ruffwear.
About Ruffwear: Ruffwear’s mission is to build performance dog gear to enhance and inspire exploration for outdoor adventurers and their human companions. Since 1994, Ruffwear Performance Dog Gear™ has combined technology, quality, fit, function, and safety to facilitate its belief that every dog is an explorer. Ruffwear is committed to enhancing the lives of all dogs and their human companions through their RAD Adoption Program and partnerships with The Conservation Alliance, in addition to supporting working dog organizations across the globe.
Based in Bend, Oregon, Ruffwear sells its products through specialty pet and outdoor retailers as well as at ruffwear.com.