Steamboat Springs, CO, February 3, 2020 – Moots has announced a schedule of curated mixed surface bike demo getaways to be held in several locations across the country. The ETF Series is intended to offer attendees a taste of mixed surface riding incorporating a generous helping of Moots hospitality to illustrate first hand the brand’s new tagline, Experience + True + Freedom. The ETF series promises to be a new and exciting way to demo a Moots and will illustrate the passion behind the brand, and indeed how Moots owners and employees alike have fallen in love with bikes.
Founded in Steamboat Springs, Colo. in 1981, Moots is a rare example of a brand that has endured by remaining true to its roots and customers. Legendary for its exquisitely crafted titanium frames, Moots still carries the torch of building handmade frames customers aspire to own and enjoy for years due to their ride quality & lasting durability.
It is the Moots ethos of pride in workmanship and personalized service that is the inspiration for the ETF Ride Series. Connecting with riders has always been at the core of Moots, and will likewise be the focus of the catered, multi-day riding and demo events. Riders will enjoy diverse riding routes with full support, as well as comfortable accommodations, and delicious regional fare.
Attendee numbers will be limited at each event to less than twenty riders in order to maintain an intimate feel. The series is intended to build community among Moots owners, and to introduce to the brand enthusiastic riders who identify with the spirit of the rides.
There will not be a better way to test ride one of these amazing bikes for yourself and understand why Moots customers are such a passionate bunch. “We’ve always been a small but welcoming brand at Moots,” said Moots Marketing Manager Jon Cariveau. “Our ETF Rides are a way to help strengthen the Moots family and unite people around experiences we all truly love. Getting out and riding bikes for the pure joy of it and doing it with family and new friends, that’s what we’re all about.”
For more information about Experience + True + Freedom Rides, please visit moots.com/what-is-experience-true-freedom-all-about/.