Bend, OR, January 31, 2020 – Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Kids Insulated Lunch Box, featuring a kid-friendly design and maximum insulation to keep foods cold for hours.

The new Kids Insulated Lunch Box joins Hydro Flask’s growing lineup of soft goods built for food & beverage transport, which currently includes small and large Insulated Lunch Boxes, Unbound Series™ soft coolers, Lunch Tote and lightweight Insulated Totes.

Slated for release in July 2020, the Hydro Flask Kids Insulated Lunch Box is created with small hands in mind. The 3.5-liter size and lightweight design is durable enough for the playground, while a flexible handle makes it comfortable to carry. Maximum insulation keeps contents cold for hours to power kids through their busy day, from quick snacks on the go-to weekday lunches in the school cafeteria. Plus, the fully lined interior offers easy cleaning and quick wipe-downs. An internal stretch band offers additional storage for utensils, small items or an ice pack. Each product is available in four kid-friendly colors: Grasshopper, Geranium, Ocean and Iris.

“We’re excited to introduce this fun, versatile sidekick for on-the-go families,” said Hydro Flask Senior Category Manager Jason Valdez. “The Kids Insulated Lunch Box delivers a smart, durable solution for parents to fuel even the smallest adventurers with a unique design that’s made just for them.”

To accompany its Kids Insulated Lunch Box, Hydro Flask will also unveil new colorways across its 12 oz Wide Mouth Kids bottle series: Olive, Fog and Hibiscus. Each bottle can be packed easily inside the lunch box or carried comfortably in kids’ hands. TempShield™ Double Walled Vacuum Insulation and 18/8 Pro-grade stainless steel construction ensure cold beverages stay cold for up to 24 hours. The durable, BPA-free bottle comes with a leak-resistant, easy to drink straw lid that is easy to clean for parents, along with a silicone Flex Boot for extra grip.

Dedicated to uniquely refreshing experiences, innovative design and unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards, including the coveted iF gold award.

Visit Hydro Flask at Outdoor Retailer Winter Market and Snow Show at booth # 51095-UL.

About Hydro Flask: Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number-one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit

About Helen of Troy Limited: Helen of Troy Limited is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, and Hot Tools. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy, please visit