Fox Racing Partners With LOGE

Sharing the mission to inspire adventure, Fox Racing and LOGE focus on connecting people to the outdoors through great mountain bike experiences

Machines For Freedom Partners With OutsidePR As Agency Of Record

Sausalito, CA, June. 8, 2020 – Machines For Freedom, the inclusive women’s cycling apparel brand has named OutsidePR as the brand’s public relations agency of record. OutsidePR will manage public relations and communications strategy in North America targeting road, gravel and mountain bike endemic and consumer lifestyle media with a focus on the brand’s community, storytelling […]

Sneakernomics: Sports Retail Under COVID-19

U.S. consumer behavior and spending patterns are emerging in the data, offering a glimpse into what sports retail will look like as we move through this pandemic. Matt Powell outlines where he sees the opportunities.

Protekt Launches Wellness Products Focused On Getting People Outdoors

San Diego, CA, June 9, 2020 – Protekt Products, a new brand founded by two military veterans and renowned waterman Mark Healey, today launches its line of nutritional supplements and reef-safe zinc oxide sunscreen to arm people around the world with the tools they need to optimize health and get outside. The product line includes CLARITY, […]

Reinventing Family Vacation

Embracing outdoor moments and looking to create them in both the open-air and comfort of our backyards has been a natural response to stay-at-home orders. With air travel showing slow improvement and family vacation options limited, camping could have a breakout summer.