Portland, OR, June 16, 2020 – For over 55 years, the foundation of Smith’s success as a market leader in eyewear and helmets is greatly due to the support of its brick and mortar retailers. Shop influencers and store staff continually serve as our brand ambassadors, educating their customers on the features and benefits of the products they sell. Their knowledge and experience serves as the ultimate testimonial to the gear we choose to trust in our daily lives and wildest adventures.

In an effort to revitalize the economic health of our trusted retail partners, Smith has allocated $300,000 to the launch of its Committed to Retail sales incentive program. The program encourages consumers to patronize their neighborhood gear shops by paying a commission directly to the salesperson completing the transaction of Smith sunglasses sold in their store, as well as a strategic rebate provided directly to participating shops for all Smith sunglasses purchases throughout the program period.

Powered by ENDVR – a retail sales app that rewards sales associates with cash for driving sales at their store – the Committed to Retail campaign will run throughout North America from June 9 through September 7, 2020. Under the program, sales floor employees will directly receive $5 for every pair of Smith sunglasses they sell.

The Committed to Retail program aligns with Smith’s CORE mission towards supporting community responsibility by showing appreciation for the business that helped shape and grow the brand it is today.

About Smith: Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam.  With over 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.

Media Contact:
Kate Gaeir //Akimbo Communications
kate@akimbopr.com, (206) 334-0863