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Archives: Press Releases

Igloo Teams Up With The Teenage Mutant Ninja Turtles For Its Latest Playmate Cooler
Katy, TX, July 27, 2020 — Today, Igloo announced it has teamed up with the Teenage Mutant Ninja Turtles (TMNT) with the latest Playmate Cooler, featuring the crime-fighting brothers in a classic style. “The Teenage Mutant Ninja Turtles are global icons who have had generations of fans. I’m excited to bring about collaboration because like […]
Outdoor Research Achieves NIOSH Approval For U.S.-Made N95 Flat Fold Respirator Mask
Effort by OR to support COVID-19 response highlights role of American manufacturing, U.S. federal agency approval.
Teva And Cotopaxi Team Up To Create A Sustainable Collection
Two outdoor brands partner on a colorful collaboration that gives back to youth

Old Town Sportsman AutoPilot Wins Prestigious ‘Best Of Show’ At ICAST 2020
Innovative new watercraft is spot-locked on changing the kayak angling game

Revo Celebrates 35th Anniversary With The Release Of A Limited-Edition Folding Sunglass
A timeless, sporty aviator crafted of ultra-lightweight titanium, the Thirty-Five folds into a small, pocketable size and is almost a third lighter than the average metal sunglass.
Prana Introduces ReZion, Its Most Advanced, Sustainable Adventure Fabric For Spring 2021
Carlsbad, CA – July 27, 2020 – prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor fashion, is pleased to introduce ReZion, its most advanced, sustainable fabric to date. Two years in the making, the Spring 2021 ReZion collection represents an evolution of the brand’s bestselling Stretch Zion. The all new […]

Hydro Flask Launches Outdoor Kitchen
Brand enters a new category with dining collection that moves seamlessly from indoors to out
Tracksmith Launches Fellowship To Support New Voices in Running
Grant provides funds and mentorship for creatives to pursue a project that will elevate the sport
BOGS° Footwear Introduces Fresh Styles, Expanded Collection And New Partnerships For Spring 2021
Brand also continues Outdoor Education Program with products and grants, now in its 4th year

Hydro Flask Introduces Day Escape Soft Coolers
Brand expands soft goods product line and enters a new category with dry storage collection

JAM Sessions To Feature A Discussion On Representation In The Outdoor Industry With Black-Owned Retailer Slim Pickins Outfitters
San Francisco, CA, July 22, 2020 – JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: An Outdoor Original: the Black-Owned Gear Shop; a conversation with Jahmicah Dawes, owner of Slim Pickins Outfitters in […]
Back-to-School Through The Lens Of Sports Retail
Matt Powell outlines how the economic and behavioral shifts due to the pandemic will impact the back-to-school environment and sneaker sales in the weeks ahead.
U.S. Ski & Snowboard Selects Addaday As Official Handheld Recovery Equipment Partner
American-grown leader in recovery technology marks the new partnership with introduction of a U.S. Ski & Snowboard special edition Bluetooth-enabled BioZoom percussion device
Hydro Flask Launches Down Shift Hip Hydration Pack
Brand expands hydration pack product line with new insulated design for optimized airflow