Santa Rosa, CA, July 28, 2020 – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes launches its BUFF® Filter Mask and BUFF® Replacement Filters. Incorporating sustainable, performance-driven fabrics and a 3-layer, recyclable filter, BUFF® now provides a safe and highly-breathable facial covering for all-day outdoor and indoor activities. 

The BUFF® Filter Mask utilizes BUFF®’s 95% recycled CoolNet UV+® fabric, to create an articulated shape and adjustable design with performance features such as HeiQ cooling technology, breathability, and UPF 50 sun protection. The lightweight mask covers mouth, nose, and chin with an ergonomic construction that eliminates back-of-ear pressure point discomfort with two back-of-head adjustable straps. 

A thin mesh interior pocket treated with HeiQ V-Block® antimicrobial treatment and bonded by silicon tape around the mouth area, holds a 3-layer recyclable filter inserted by the user. Each individual BUFF® Replacement Filter offers up to 24 hours of use wherein 98% of airborne particles are filtered. The filter is binder-free, latex-free, glue-free, and fiberglass-free. 

“The safety of our communities depends on a shared sense of responsibility, as well as the effectiveness of facemasks,” said Kevin Walker, Marketing Manager at Buff, Inc. “Although unanticipated, developing a product to meet the safety needs of our consumers is a natural evolution for us. Our brand mission has always been to protect consumers from harmful natural elements and we see this filter mask as an extension of that goal. We hope the fit, function, and comfort of our filter mask encourages users to practice protection for the wellbeing of themselves and others.”

As a part of a corporate alliance with UNICEF, global sales from the BUFF® Filter Mask will be included in BUFF®’s donation pledge – two percent of its worldwide profits – to help fight COVID-19 in vulnerable communities. 

The BUFF® Filter Mask (Adult and Junior) includes the mask and five 3-layer filters is available on in adult and junior color options. A BUFF® Replacement Filter Pack includes 30 units is also available on

For more information regarding the BUFF® Filter Mask and/or specifics regarding the UNICEF partnership, please contact Senior Account Executive Anna Avery at



About BUFF: Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.