Electrolit Donates Nearly One Million Dollars In Hydration Beverages To Support COVID-19 Frontlines

Electrolit, has donated more than $230,000 worth of product to frontline COVID-19 medical care professionals and nurses throughout Illinois, New York and Florida. The donation marks the brand’s second contribution to frontline workers this year, totaling nearly one million dollars in contributed product. “The global pandemic has affected every community, and our frontliners have made […]

Myagi Launches New Mobile App To Make Sales Associates Customer Ready

Available for both Apple iOS and Android devices, the new app seeks to help businesses in the active lifestyle industry and beyond ensure their sales channels are customer-ready all of the time, despite the obstacles to travel and communication that 2020 has brought. Prioritising frictionless access, engagement and collaboration, Myagi’s new app implements a host […]

POC Creates Aspired Collective

POC has created the Aspired Collective, a “new pathway for POC to promote and grow talent in snow sports and cycling.” Focused on its safety and protection mission, POC’s Aspired Collective is designed to give athletes, and those who aspire to be one, support and opportunity to focus on reaching the top of their chosen […]

YKK USA Launches Solutions Group To Help Companies Improve Manufacturing Efficiency, Processes And Develop Of New Products

YKK (U.S.A.) Inc. announced the launch of its new Solutions Group ahead of the Industrial Fabrics Association International (IFAI) Expo. The Solutions Group was created to help manufacturers struggling with issues such as time-consuming manual processes, high scrap rate and wasted material, inconsistent quality, high inventory, multiple suppliers, and rising production costs. The group will […]

Louisville Slugger L.A. Dodgers World Series Champs Commemorative Bats

Louisville Sluggers, the Official Bat of Major League Baseball, has created four commemorative bats celebrating the LA Dodgers’ first World Series Championship since 1988. One that is expected to go fast is a 34-inch limited-edition bat in team colors with the official MLB World Series Champions logo and the signatures of the members of the […]

Aetrex Launches All-In-One 3D Foot Scanner With Albert 2

Aetrex announced the launch of Albert 2, its next gen in 3D foot scanning technology. The all-in-one omnichannel device is a fully integrated foot scanning system to help customers find the right fitting shoe and orthotics at retail. The Albert 2 will be available to retailers starting February 2021. “The Albert 2 is an easy-to-use, […]

Igloo Launches Ltd. Edition Spider-Man Cooler Collection

Igloo and Marvel released the Spider-Man Cooler Collection. The products include a backpack cooler and Playmate coolers featuring Spider-Man graphics. This is a limited-edition collaboration and includes four products. “It’s been really exciting collaborating with Marvel to bring the amazing Spider-Man to life on these special-edition Igloo coolers,” said Brian Garofalow, CMO, Igloo. “While Spider-Man […]

etnies Unveils New Michelin Package for the Holidays

October 27, 2020 (Lake Forest, CA) – Just in time for the holidays, etnies released a new MICHELIN package today and unveiled an etnies Veer in Yellow and a Marana accented in Blue and Yellow. Tried, true and proven to be more durable than ever, 3x more durable to be exact, etnies and Michelin have […]

Deuter Celebrates 16 Years With Banff Centre Mountain Film And Book Festival

Today Deuter announced their continued partnership with the Banff Centre Mountain Film and Book Festival (BMFBF.) Deuter has been the exclusive backpack sponsor for the internationally recognized film and book competition for 16 years and will continue its support through the first virtual festival beginning on October 31, 2020. “The Deuter and BMFBF partnership bring […]

Sea To Summit Announces Tent Lineup For Spring 2021

Sea to Summit announces its entry into the technical backcountry tent category with two lightweight tent models, the Alto and the Telos, along with a line of accessories for Spring 2021. In partnership with Jake Lah, founder and head of design at DAC, manufacturer of tent poles, the tents offer a roomy experience in their […]

Rossignol’s Blackops Sender Ti Receives Outside’s 2021 Gear Of The Year Award

In the lead-up to the 2020-21 ski season, Rossignol’s new flagship freeride ski, the BLACKOPS Sender Ti, has received Outside Magazine’s 2021 Gear Of The Year Award. “Freeride has been an anchor point for the brand for nearly a quarter of a century,” said Nick Castagnoli, Brand Marketing Director, Rossignol Group North America. “From the […]

Smartwool Donates Chairlift To Hometown

Smartwool, which, finishing its move this year from Steamboat Springs, CO, to Denver, gave the community a parting gift — a chairlift. On October 21, the company announced a $1.5 million charitable gift from The VF Foundation to the Steamboat Springs Winter Sports Club to fund a new chairlift at Howelsen Hill, the oldest continually […]

Safilo’s Releases Ocean Cleanup Sunglasses

Safilo Group announces its first eyewear product from recycled plastic made for The Ocean Cleanup, the Dutch non-profit environmental organization that develops advanced technologies to extract plastic pollution from the oceans. The sunglasses are made with injected plastic from the Great Pacific Garbage Patch (GPGP), using an upcycling process able to include types of plastic […]