Archives: Press Releases

Isbjörn of Sweden has signed an agreement with Streamify to develop a pilot for live video shopping in Europe. Popular in Asia, the Chinese trend is growing in Europe, and “Swedish retail has started to get the hang of it,” said Streamify CEO Johan Klitkou. “Live video shopping became popular in China at the beginning […]

Chaco Footwear partnered with country music artist Thomas Rhett and released its Thomas Rhett Collection, a series of three limited-edition sandal designs inspired by Rhett’s passion for the outdoors. The Collection will include three product drops in Summer 2021. The Boulder design, now available, features green webbing with a colorful fly-fishing lure pattern—a nod to […]

Grassroots Outdoor Alliance, GOA, announced its Switchback data tool is available to its membership. Developed in partnership with PivotPoint Retail, the platform provides business performance and inventory insights using real-time anonymized data-sharing whereby store managers and buyers can see what inventory to stock, sell and markdown. “The single biggest factor in the successful growth of […]

Flagstaff, Ariz. (June 7, 2021) – Kahtoola, creator of award-winning MICROspikes®, EXOspikes™ and NANOspikes® brand traction and performance-driven gaiters, is excited to announce the launch of its latest gaiter, the RENAgaiter, hitting retailers in spring 2022. The ultra-tough new RENAgaiters are designed to defend your feet through the most demanding adventures and are ready for […]

Diamondback Bicycles, a leader in bike innovation, has announced a new demo partnership with LOGE Camps, the hotel that gets you outdoors. Beginning in Summer of 2021, Diamondback will offer the Division 1, Atroz 2, and Release 29 1 at select LOGE Camps across the country. Guests will have the opportunity to hop on a […]

KUIU, the leading manufacturer of ultralight performance hunting gear is proud to announce the release of their new hot weather Gila Series featuring odor-resistant treatment and UPF 50+ sun protection rating, it’s the ultimate in hot weather protection. The new collection includes the Gila Long Sleeve Crew, Hoodie, and Neck gaiter.  The new Gila collection […]

USWE released its Hajker daypacks featuring the brand’s proprietary NDM four-point harness system, smart organization, and multiple sizes and capacity options. The Hajker Pro is made from a hybrid of Robic and Extreema nylon for durability and has an additional two-zippered water-resistant side pocket and a removable rolltop dry bag. The Hajker Series comes standard […]

OGDEN, Utah (June 2, 2021) ­– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast, and become a best-selling […]

TriggerPoint launched its Grid Travel foam roller. It’s a smaller, compact version of TriggerPoint’s original Grid Foam Roller with the same benefits to optimize mobility and recovery. The benefits and features of its original Grid 1.0 foam roller are offered in a compact size featuring a patented three-dimensional pattern that simulates a massage therapist’s hands. […]

Gnarly Sports Nutrition announced the launch of its Fuel2O, a high-calorie, electrolyte-rich, easy-to-digest, powdered drink mix designed for long endurance activities. Mixed with water and available in three flavors (Limeade, Tropical, and Cherry Cola – caffeinated), Fuel2O delivers 100 calories of carbohydrates and 250 mg of sodium per 12 oz serving.  Fuel2O delivers quick calories […]

State Bicycle Team is releasing a capsule collection produced by Rapha for the 2021 season. Each piece is embellished with the team’s signature tie-dye pattern. The collection includes two of Rapha’s Classic Flyweight Jerseys (white and black), a technical T-shirt, bibs, and socks. It’s the first year of the State Bicycle Team’s partnership with Rapha. […]

Today, on National Cooler Day, Igloo celebrates the 50th anniversary of its Playmate personal cooler and the birthday of Chilly Alexander Frost, the brand’s Playmate cooler-inspired mascot. “It’s an exciting day at Igloo as we celebrate the birthday of our dear friend and brand mascot Chilly Alexander Frost,” said Brian Garofalow, CMO, Igloo. Igloo is […]

Lamo offers an inside look at its Fall and Winter 2021 collection offering a wide range of boots, moccasins, slippers and casual styles in contemporary silhouettes for men, women and kids.   While LAMO continues to offer its customers faux fur options, styles for fall and winter are lined with 100 percent Australian sheepskin. Men’s […]

Outdoor Research will introduce extended and plus sizing in a range of base layers, insulation and shells for Fall 2021 and Spring 2022. The offering is in partnership with a panel of six advisors working with its R+D team. “This is about getting people outside—people whose outdoor experiences are compromised by the lack of outdoor clothing […]

Gregory announced it had released its plus-size backpack collection with 14 packs available for day hiking, hydration, multi-day backpacking, and lifestyle. The new collection offers sizing gaps and pack solutions for hikers and backpackers, which fit the apparel equivalent of 2x to 6x sizing.  Its designers at Gregory worked with Jenny Bruso, founder, Unlikely Hikers, […]