Archives: Press Releases

The North Face (TNF) has launched the official sport climbing competition uniforms to be worn by athletes from the U.S., Japan, South Korea, and Austria in Tokyo.  “As a longtime supporter of climbing, we take great pride in not only designing the first competition uniforms but, more importantly, in having the opportunity to celebrate the […]

Smith will be prominently featured throughout VRST marketing and merchandising and will represent the brand in both athletic and lifestyle apparel. “Style, quality, and comfort are all important to me, and it’s clear that VRST is made for men who want to perform at a high level and look great, wherever they are,” said Smith. […]

CEP Compression announced the launch of its Outdoor Collection featuring the Hiking Merino and Light Merino socks. Engineered and tested by hikers worldwide, the socks are “designed to help outdoor enthusiasts step into their next adventure with feet that will stay dry, comfortable and injury-free,” said CEP. “Any hiker will tell you that socks are […]

Origin Materials, Inc. and PrimaLoft today announced an alliance to develop carbon-negative, insulating, high-performance fibers. The fibers will be used across end products, including insulating fiber for outdoor, fashion and lifestyle brands, and home goods applications to include hypoallergenic insulated bedding. PrimaLoft has signed a capacity reservation agreement with Origin Materials and the companies will […]

2021 marks the tenth year of the Etnies Buy A Shoe, Plant A Tree (BASPAT) program. Etnies is continuing the program in partnership with Trees for the Future, an agroforestry non-profit that trains farmers through a four-year program, called the Forest Garden Approach, where thousands of trees are planted that restore a farmer’s soil them […]

With record numbers of consumers riding indoors on stationary trainers, KOM cycling is offering an immersive, dynamic experience with the launch of its RPV2 Full-Motion Rocker Plate, which allows the bike to move more naturally during stationary riding. The new RPV2 brings fore and aft motion to the side-to-side rock in the original model. The […]

Teva announced its TevaForever campaign in partnership with international recycling and waste management company TerraCycle, to giving well-worn Teva sandals a second life. Teva’s partnership with TerraCycle is part of its continued commitment to sustainability and reducing its environmental impact and keeping products out of landfills. In 2020, Teva “transitioned 100 percent of its straps […]

In honor of its collaborative release, Reebok x Hasbro showcased its Candy Land collection by creating a “Candy Land” basketball court for the kids of A.R. “Gus” Barksdale Boys & Girls Club in Rockdale County, GA. The court encourages kids to move with Reebok’s physical activity program, BOKS.  The Club, located 22 miles east of […]

Additional spring benefits continue for Ikon Pass holders at Solitude Mountain Resort in Utah with its just-announced Spring Back Bonus Days, April 22-25, 2021. Solitude was originally scheduled to close for the season on April 18, but with 25-inches of new snow in the last week and a base depth of 74-inches, Solitude announced it […]

  Astral’s Spring 2021 product lineup includes three new footwear styles and a new PFD material. The footwear includes two additions to its TR1 series of trail shoes, the Pisgah, TR1 Scuffler and the TR1 Loop — Astral’s first breathable waterproof boot. The brand is also showing a PFD, the Ceiba, which features a bluesign […]

Igloo launched its Beatles Yellow Submarine Playmate Collection inspired by the band’s animated 1968 film and album. The special-edition Collection of three coolers — The Yellow Submarine Little Playmate, All You Need Is Love Little Playmate and Blue Meanies Little Playmate — are designed with psychedelic artwork and offer a capacity for up to nine […]

Cambridge, Ontario, April 22, 2021 – Kodiak®, the 110-year-old Canadian boot brand, is pleased to be the first footwear company to adopt PrimaLoft P.U.R.E. insulation. PrimaLoft P.U.R.E., short for Produced Using Reduced Emissions, is an insulation, made with 100% post-consumer recycled PET plastic, that reduces carbon emissions by at least 48%. Kodiak will be incorporating […]

2021 marks Hilleberg’s 50th Anniversary of making tents for outdoor adventurers and renown for their strength, ease of use and function-first construction. Founded in 1971 by Bo and Renate Hilleberg, Hilleberg is one of the few outdoor companies that has focused exclusively on only one category of product—tents and shelters. “Even when many outdoor companies […]

LOUISVILLE, Colo. (April 19, 2021) — Fjällräven has strived to produce sustainable high-quality outdoor equipment known for its craftsmanship, timeless design and durability since 1960, with a mission to inspire the world to walk with nature. Fjällräven encourages people to take their relationship with nature one step further on Earth Day and give back to […]