Archives: Press Releases

Ikon Pass announces increased spring skiing benefits for its 2021/22 Ikon Pass holders. Skiers and riders can now access Mammoth Mountain, June Mountain, Big Bear Mountain Resort, and Squaw Valley Alpine Meadows in California, Winter Park in Colorado, Solitude in Utah, Sugarbush in Vermont, and Tremblant in Quebec, Canada, offering pass holders bonus days to […]

Astral announced it had re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will wear its PFDs as well. Born in Chambéry, France, Newman has spent the past decade developing a reputation as a top paddlesports athlete and one of the world’s best-known kayakers for her proficiency […]

TRINIDAD, Colo., April 3, 2021 — As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest,  a new off-road cycle and trail run event based in Trinidad, Colo. The ‘Rad marks the newest event conceptualized by the Life Time Events team, which owns and […]

DAYTONA BEACH, Fla. (April 2, 2021) – For more than 38 years, Costa® Sunglasses has prioritized protecting the watery world it calls home. Today, the brand is proud to release its first-ever Protect Report highlighting three-plus decades of supporting coastal communities, cleaning coastlines and waterways, eliminating single-use water bottles and much, much more. Costa’s efforts, […]

PROVIDENCE, RI, April 1, 2021 – G-Form®, a leader in advanced, comfortable protectivegear solutions, today received a special visit from Jack Reed, U.S. Senator for Rhode Island. Senator Reed, a West Point graduate, recently became Chairman of the Senate Armed Services Committee (SASC). SASC oversees the U.S. Department of Defense (DOD), the nation’s largest federal […]

For Earth Month, April 2021, Igloo will donate 100 percent of profits from a select group of products sold on its website to the nonprofit, Keep America Beautiful.  Igloo’s Earth Month collection includes eco-friendly coolers made from recycled plastic, recycled fabric and reusable stainless steel drinkware. “Igloo is celebrating Earth Day all month long by […]

Cambridge, Ontario, April 1, 2021 – Kodiak is taking its 110 years of boot-making expertise to the trails with the Skogan, a new premium hiking boot. The Skogan is the hero of Kodiak’s Spring 2021 collection, which features footwear built to both work and play hard. “To create the Skogan we looked back in the […]

Cotopaxi and Hoka One One collaborated on two limited-edition styles —Torrent 2 trail shoe and Batac 16L Del Dia Backpack — born out of a shared passion for responsible manufacturing and the great outdoors. The Torrent 2 is a lightweight trail shoe agile on challenging terrain with enhanced cushioning. The Batac 16L Del Día Backpack […]

Hyland’s announces its 2021 Powered Ambassador Team, which includes 85 marathoners, ultrarunners, triathletes, and cyclists from 27 states representing the brand’s events in the U.S., including the Boston Marathon, the Belgian Waffle Ride series and the REVEL Race Series. This year’s class includes sub-three marathoners, Ironman triathletes, and Leadmen and 61 returning athletes joined by […]

Incrediwear announces its continuing partnership with EF Education-Nippo.  As the official recovery-wear supplier, Incrediwear will ensure that all riders from its international professional team will have access to Incrediwear recovery products, including sleeves, braces and wraps that will also help in performance injury prevention. “The EF Education-Nippo cycling team is the pinnacle of greatness in the […]

Kora announces its Neema Collection, a lightweight blend of yak wool, merino and CoolMax Eco. The fabric is designed around four-season activities and provides thermoregulation and breathability in all temperatures. Neema is the latest in Kora’s line of Hima-Layer fabrics, a blend of 20 percent yak wool, 40 percent merino and 40 percent recycled polyester […]

In partnership with Parks Project, Igloo launched two special-edition Playmate coolers made with post-consumer recycled resin as part of its EcoCool Collection made with post-consumer recycled resin.  A portion of the proceeds from the sale of the custom-designed coolers will benefit the National Parks Conservation Association (NPCA) to help fund park conservancy projects in the […]

Suunto announces the addition of premium variants to the brand’s two award-winning sports watches, the Suunto 7 and Suunto 9. Both watches feature a new minimalistic design with high-grade five titanium bezels and turn-by-turn navigation powered by komoot, and the Suunto 7 receives a significant software update, integrating in-depth sleep tracking analysis, body resources management […]

25th March 2021, Åre, Sweden Klättermusen, maker of the world’s most refined mountaineering equipment, today announces a global partnership encompassing distribution, retail and creative collaboration, with Italian streetwear retailer and esteemed cultural conduit Slam Jam.  Beyond distribution and retail, Slam Jam will also collaborate with Klättermusen as a full-stack go-to-market global partner, providing every level […]

Backcountry announced the addition of three athletes to its team. Kalen Thorien and Nils Mindnich will wear its owned brand, Backcountry Gear & Apparel (BG&A), during outdoor pursuits, competition and training. Toby Miller will wear winter outerwear and insulation from BG&A for all on-snow activities, training and competitions. “Supporting elite-level athletes who are all-around great […]