Archives: Press Releases

Downlite Outdoor, a division of Downlite, a down and feather processor and a supplier of responsibly sourced performance fills, announced a breakthrough in its U.S. down processing with brand partner Forloh.  Forloh, a technical hunting brand, manufacturers 100 percent Made in the U.S.A. apparel and gear. Its commitment to American manufacturing includes sourcing all its […]

  Prana announced it has reached its long-term goal of 100 percent plastic-free packaging with the launch of its Fall/Winter 2021 collection. The announcement coincides with the one-year anniversary of the brand’s Responsible Packaging Movement (RPM), a program developed to “both inspire and create industry-wide change around responsible packaging.” The brand’s journey to 100 percent […]

Big Agnes is introducing a line of technical backpacks for Spring 2022, a first for the 20-year-old brand. The collection of six backpacks ranges from 20-liters to 63-liters, made with GRS-certified recycled nylon fabric. Core to the collection is the “Trash Can” accessory on most models and a campaign, in conjunction with Leave No Trace, […]

Nite Ize launched the Steelie Orbiter Plus Magnetic Socket +  Metal Ring. Available at retail in fall 2021, it features magnetic technology that allows Steelie users to mount their MagSafe iPhones and accessories onto Steelie mounts.   “Eight years ago, Steelie was launched, presenting the first magnetic car mounting system for your phone,” said Rick Case, Nite Ize founder and CEO. […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the SpotLit® Rechargeable Collar Light. Available at retail in fall 2021, the rechargeable SpotLit with Disc-O Tech LED technology is a major upgrade to one of the brand’s most popular pet products.   “The new SpotLit brings a fan favorite into […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the SpokeLit® Rechargeable Wheel Light with a new Disc-O Tech™ color selection LED module. The powerful SpokeLit with Disc-O Tech illuminates to create a full circle of light during transit that increases side visibility and will be available at […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® Rechargeable Utility Light and INOVA® T4R® PowerSwitch™ Rechargeable Tactical Flashlight. Available at retail in fall  2021, the new rechargeable flashlights provide powerful, professional-grade illumination with shockproof, crushproof and weatherproof durability.  “We are very excited to introduce the […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the HookLock™ Locking Bungee and SlideLock® Carabiner Bungee, both with an integrated locking feature. Available at retail in fall 2021, the SlideLock and HookLock bungees allow users to achieve a confident connection with or without tension, preventing accidental detachment and […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Flashflight® Rechargeable Light Up Flying Disc featuring a new Disc-O TechTM color selection LED module. The exciting upgrade to the iconic Flashflight Flying Disc will be available at retail in fall 2021. “At Nite Ize, we’re […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the DoohicKey® Ratchet Key Tool, sure to be  an instant hit with everyday carry enthusiasts. Available at retail in fall 2021, the new multi-tool allows for quick fixes in tight spaces and on-the-go.   “Our DoohicKey multi-tools continue to resonate […]