Today, on National Cooler Day, Igloo celebrates the 50th anniversary of its Playmate personal cooler and the birthday of Chilly Alexander Frost, the brand’s Playmate cooler-inspired mascot.

“It’s an exciting day at Igloo as we celebrate the birthday of our dear friend and brand mascot Chilly Alexander Frost,” said Brian Garofalow, CMO, Igloo.

Igloo is celebrating today’s event until 11:59 p.m. PT with a limited-edition Chilly Plush Buddy gift with Playmate cooler purchase.

For more product information, go here.

Photo courtesy Igloo