Archives: Press Releases

USA Swimming and swimwear brand Arena today unveiled its Team USA Bishamon Collection. Select pieces will be worn by all U.S. swimmers within the competition venue in Tokyo. “Arena has truly outdone themselves with the Bishamon Collection not only creating stylish pieces for both our athletes and fans but seamlessly marrying the rich tradition of […]

Pro-Tec Athletics released its Orb Activate Vibrating Massage Ball. The 4.5-inch vibrating massage ball offers targeted deep tissue massage while the vibration stimulates circulation. With three vibration settings: low, mid and high, consumers fully control the intensity level for muscle recovery in the quadriceps, hamstrings, hip flexors, glutes, and more. The 4.5” diameter and spherical shape […]

Hyperice announced a multi-year partnership with the University of Kentucky men’s basketball program. Its men’s team includes eight National Championships and 17 Final Fours. Kentucky players will have sideline access to Hyperice’s Hypervolt Bluetooth massage device. Kentucky Wildcats men’s basketball is also the first team to install the Hypervolt Hyperbox “The University of Kentucky men’s […]

Jordan Brand announced the signing of Washington Wizards Bradley Beal and Brooklyn Jersey Nets up-and-comer Caris Levert to endorsement deals. Beal told Jordan Brand in an interview that he was inspired to join the brand by Ray Allen. “He had all the different colorways and even rocked retros. As a fan of his game, I’d […]

SylvanSport announces two new additions to its line of Hacky Pack packable packs — the Hacky Pack Duffle and Hacky Pack Hip. The original pack in the Hacky Pack line, the Hacky Pack Day, is a lightweight daypack capable that can carry a day’s worth of gear and convert into a packable 4-inch ball. The […]

Karuishi is a knit textile from Toray that represents a “significant improvement to date in the fleece fabric category,” said Toray. To create Karuishi, the textile manufacturer developed a knitting construction that creates a high-volume, two-layer structure resulting in a higher loft without increasing weight. The knitting method allows Toray to use variations of yarns […]

Therm-a-Rest has received this year’s Popular Science what’s new award for its new TwinLock and WingLock valve systems. The valves, new for spring 2020, are featured on its current Therm-a-Rest mattresses. The valves are a product of two years, hundreds of prototypes and approximately 500 nights in the field. The team of engineers, designers, mountaineers, […]

Point6 has introduced its Base Glove, a seamless, fast-drying glove designed for active outdoor use.  Products made with merino wool keep you drier than most synthetic fibers but using merino in a glove, which needs more structural nylon than a hat or a sock, is a challenge for product designers.  The solution, Point6 uses dynamic […]

For the third consecutive year, KEEN has again been recognized by the Portland Business Journal* as one of the most admired companies for 2020. When COVID-19 hit, KEEN went into action donating 100,000 pairs of shoes to front line workers and converted a shoe-making line in one of its U.S. factories to manufacturing reusable face […]

Pantone has selected 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating as its Colors Of The Year for 2021. In a press release, the company said the two independent colors highlight how different elements come together to support one another and best express the mood for Pantone Color of the Year 2021. The colors symbolize both […]

“Årets julklapp” means the Christmas Gift of the Year and an award given to a special product each year by the Swedish Retail Institute (HUI), in time before Christmas. With the pandemic, more consumers are spending time outdoors and, as such, HUI announced that the portable stove is this year’s top holiday gift Swedes will […]

TAXA Outdoors expands its Overland edition with the Mantis and TigerMoth Overland habitats and an updated Cricket Overland model for 2021. Overlanding offers the outdoor enthusiast the ability to combine activities from camping to kayaking to mountain biking. Taxa’s 2021 offerings offer consumers more options to find a habitat that meets their adventures. With increased ground […]

Today, Lakai and Black Sabbath dropped a surprise capsule collection inspired by skateboarder Riley Hawk, shown below, and the heavy metal band’s albums, Master of Reality, Never Say Die! and We Sold Our Soul for Rock ‘n’ Roll. Considered by many devout followers as the best metal album of all-time, Black Sabbath’s Master of Reality […]

Apple announced Fitness+, the company’s first fitness experience built around Apple Watch, is launching December 14. Apple Fitness+ will offer studio-style workouts on an iPhone, iPad and Apple TV with workout metrics from Apple Watch for an anytime personalized experience. Apple Fitness+ is launching with 10 most used workout types including HIIT, Strength, Yoga, Dance, […]

December 8, 2020 (Katy, Texas) – Today, Igloo and Disney released a brand-new Disney’s The Nightmare Before Christmas Playmate just in time for the holiday season. Through the use of custom artwork, the stop-motion animated film’s two most beloved (and in love) characters, Jack Skellington and Sally, are united on one cooler. This special-edition The […]