Reebok x JJ Watt Collaborare On “His & Her” JJ IV Training Shoe Collection

Building on the initial debut of the JJ IV Training shoe that dropped earlier this fall, Reebok and Watt collaborated again with the “His & Her” JJ IV training shoe collection that includes the franchise’s first woman’s-specific shoe. “Thanks to the outpouring of support and an incredible demand for a woman’s-specific shoe, I am truly […]

Cascade Designs Continues Partnership With Big City Mountaineers For 2021

Cascade Designs announced it will continue its partnership with Big City Mountaineers (BCM). After working together on the Making Camp For Everyone Campaign, which exceeded Therm-a-Rest’s donation goal by 75 percent and raised $3,500, Therm-a-Rest extended the partnership with BCM into 2021. “With this partnership and the support of our customers, together we were able […]

Osprey Poco Plus Awarded REI Co-op Editors’ Choice Award

Osprey announced that the Osprey Poco Plus child carrier received REI Co-op Editors’ Choice Award in the kid carrier category. The award is given to products that a set of rigorous field tests conducted by REI Co-op staff and members. Factors such as how a product is made, its impact on the environment and REI […]

Goldwin Releases Sweater Knitted With Fabric Produced Through Microbial Fermentation

Goldwin announced, in a press release, it had created a sweater knitted entirely of fabric produced through microbial fermentation. In the release, Goldwin made the following remarks: “Fast fashion is among the leading contributors to climate change and one of the most ravenous industrial consumers of natural resources. It accounts for 8 percent of total […]

Columbia River Knife & Tool Launches Septimo Multi-tool On Veteran’s Day

The Septimo multi-tool is a tactical carry designed by Green Beret Jeremy Valdez. A tanto blade with one Veff Serration pairs with a Philips and flathead screwdriver, bottle opener, glass breaker, and adjustable wrench.   Valdez hails from Tampa, FL and brought his combat experience and time served in the 7th Special Forces Group to […]

Kitsbow & Swift Industries Collaborate; Launch Hip Pack And Icon Shirt

Kitsbow and Swift Industries announced the launch of the Swift Anchor Pack and specialty Icon Shirt melding Swift’s adventure aesthetic and Kitsbow’s tech-forward design.  The Pack, a collaboration between the Kitsbow and Swift design teams, offers a minimalistic alternative to backpacks with a streamlined silhouette and 2.5-liter capacity.  Designed without adding bulk, key features include […]

Ascent Protein Launches Veterans Day Partnership with NFL’s Christian McCaffery

DENVER, COLORADO – November 9, 2020 – This week, Ascent Protein announced a joint Veterans Day Partnership with Christian McCaffrey’s charity arm, 22 and 54 Together, to support U.S. Veterans. From October 30th – Veterans Day (November 11, 2020), Ascent will be donating 20% of all profits toward Patriot PAWS, a non-profit service organization dedicated […]

Lids Partners With MLB All-Star Pitcher Trevor Bauer

MLB All-Star Pitcher, NL Cy Young finalist Trevor Bauer has partnered with Lids. With the partnership, Lids, celebrating its 25th year in business, will become the exclusive headwear retailer for Bauer. Bauer is the first MLB player to partner with Lids in its history. Following the buzz around his personal merchandise and custom cleats earlier […]

Selk’bag Introduces 100 Percent Recycled, Wearable Sleeping Bag

Selk’bag, announced the launch of its latest design, a fully recycled, wearable sleeping bag it calls the Nomad. Available mid-November on its website and through select REI stores, the sleeping bag offers freedom of movement with comfort. “After a decade in business, the Nomad is our first 100 percent recycled style, and it’s a major […]

Adidas x Craig Green Collaboration To Drop At Retail

Adidas x Craig Green announced its second collab that will drop globally on Sunday, November 8. The shoes were shown during Green’s AW20 runway show in January—the first showing in Paris for the British designer. The collab reimagines the Adidas Superstar. The CG Superstar uses quilting to define the silhouette.  “We started by finding the place between […]

Matador Maximizes Everyday Organization With SEG30

Matador Travel Equipment dropped its SEG30 Segmented 30-liter Backpack. A downsized version of its Matador SEG42, the SEG30 offers organizational options with a minimalist aesthetic with four external zippered compartments and an oversized clamshell pocket for large items. “The SEG42 was a smash hit this summer, and we’ve reimagined it in a more compact form […]

Xenith To Support USA Wheelchair Football League’s Inaugural Season

The USA Wheelchair Football League is launching in four cities across the United States: Chicago, Kansas City, Mo., Phoenix, and Los Angeles.  As a part of this partnership, Xenith has donated Xenith X2E+ football helmets to each of the four founding teams of the league. The first of its kind football league for adults with […]

Igloo Drops Harry Potter Themed Playmate Cooler

Igloo, in partnership with Warner Bros. Consumer Products, dropped its limited-edition Harry Patter Playmate coolers — Harry Potter Hogwarts Playmate Pal and Illustrations Playmate Pal. “Harry Potter Playmate coolers have been frequently requested by our fans. Harry Potter is such a global phenomenon and collaborating with Warner Bros. Consumer Products has been a huge honor,” […]

Front Runner Gives Land Rover Defender An Aftermarket Upgrade

  Front Runner Outfitters (Front Runner) released a roof rack option for its Land Rover Defender 110. The Defender 110 Slimline II Roof Rack Kit is a nod to its heritage of Overlanding using the original Defender platform for off-road travel. The Roof Rack Kit is an aftermarket solution for Defender 110 owners looking to […]

Benchmade Knife Launches Cutlery Line

Benchmade Knife Company launches its new Cutlery line for the professional and amateur chef. “This new product line represents a substantial step forward for the Benchmade brand, bringing our design and manufacturing expertise to a new class of customers who demand the best,” said Jon de Asis, president & CEO, Benchmade. “The versatility and quality […]