Archives: Press Releases

Slinger Bag Inc. announced that tennis coach and sports commentator, Patrick Mouratoglou will join the brand’s Ambassador team led by Tommy Haas, former ATP No. 2 ranked player and Olympic silver medalist, who was named Chief Ambassador earlier this year. The team also includes doubles tennis players Bob and Mike Bryan and tennis coaching Nick […]

The Athertons are showcasing Enduro’s MT500 Smok’n Prints for mountain bikers. The MT500 Animo L/S Tee traditional camo and animal prints were morphed and blurred into a textural pattern. The MT500 Ink L/S Tee also plays with watercolor style print effects that move away from the traditional gradient fade and into something irregular.  Both shirts […]

The US Ski Team (USST) announced an alliance between Swix, the US Ski Team, and Wintersteiger. Based at the Center of Excellence (COE) in Park City, UT, this cooperative effort will offer a ski and boot service education platform available to USST athletes at the COE but will evolve into a domestic standardized ski and […]

Alterra Mountain Company announced it has established the Alterra Mountain Company Community Foundation, a public charity created to offer financial support to North American communities where it operates. Alterra Mountain Company founders from Henry Crown and Company and KSL Capital Partners, and Alterra Mountain Company CEO, Rusty Gregory, have donated an initial $2.6 million to […]

Backcountry and Outdoorsy, an RV rental company, have partnered to offer customers recommendations to create their own outdoor travel experiences from merchandise to RV rental at a lower cost. Backcountry customers will receive a discount on Outdoorsy RV rentals and Outdoorsy customers will have access to discounted Backcountry merchandise. “A partnership between Backcountry and Outdoorsy […]

Jaybird, a maker of wireless headphones, announced its partnership with professional bike racer, Kate Courtney. Courtney is the current Elite XC World Cup Overall Champion and the 2018 World Champion—the first American to hold those titles since 1991. She is also a member of the Scott-Sram MTB Racing Team and will represent the U.S. at […]

BENTONVILLE, Ark. – May 20, 2021 – LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, today announces the launch of the new Flex Canvas Shorts. The shorts are made with the same quality, durability, and intentionality of LIVSN’s Flex Canvas Pants. True […]

MALMӦ, Sweden – May 20, 2021 – USWE, leader in action packs for motorsports and active outdoor, today announces the launch of its new RAW™ Series, the ultimate off-road adventure and enduro motorcycle racing packs featuring USWE’s proprietary NDM™ harness system, smart organization, and multiple size and capacity options. The RAW™ Series comes standard with […]

  Astral announced it had signed pro surfer Garrett McNamara as a strategic advisor to the brand. McNamara will provide product testing, assist in product development and advise in marketing to saltwater users, including surfers, as the brand expands into that market. “Garrett came into my focus when I lived, and surfed almost daily, in […]

Arc’teryx is launching ReBird, a program that connects customers to its ongoing initiative in circularity, including upcycling, resale, care, and repair. ReBird marks the company’s commitment to shift from a take-make-waste ethos by adopting and evolving a circular way of operating. It also contributes to the brand’s science-based targets to reduce greenhouse gas emissions by […]

Dakine, building on its partnership of over 20 years with World Champion professional surfer John John Florence, has collaborated on a collection of surf products and accessories. The Hawaiian-born Florence is one of five surfers to win back-to-back world titles and will represent the U.S. in surfing’s inaugural appearance in the upcoming Tokyo Summer Olympics. […]

Charleston, SC (May 19, 2021) — Huk’s new Tie-Dye and Tie-Dye Lava collections add fun to its line of performance clothing while still giving anglers the serious performance required for long days on the water. The trendy new patterns were added to your favorite lines and are sure to freshen up any wardrobe while still […]

Chrome’s latest BLCKCHRM 22X collection offers a technically refined approach to its best-selling bags, now in Stone Grey.    The pack collection offers innovative materials and new methods of construction for the brand. At the heart of BLCKCHRM is the 22X nylon, inspired by the 22-degree bias that offers tear-resistance to technical sailcloth, which is […]

100% has signed Ken Block as its latest Visionary to represent the brand. In 1994 Block founded DC Shoes and in 2010, the clothing and media company, Hoonigan. Block has also had a decorated career as a rally race car driver. “Working with a brand like 100% is such an incredible opportunity,” said Block. “As […]

Maison Kitsuné, the Paris-meets-Tokyo fashion brand, and Helinox, the maker of packable, lightweight furniture and accessories, announced a new collaboration that celebrates the outdoors.  The collaboration, part of Maison Kitsuné’s Chillax Fox Heart of Summer wardrobe, includes Helinox’s Chair One, Table One Hard Top, Cot One Convertible, and Royal Box shade structure, all with a […]