Archives: Press Releases

  Osprey has expanded of its mountain biking packs with the introduction of Raptor Pro for Spring 2022.  Built for gravity-focused mountain bikers, the pack integrates a D3O CE Level 1 full back protector to the impact if a fall occurs. Features include a tool organizer, padding and full-face helmet carry. “Whether you’re self-shuttling classic […]

  Osprey announced it will launch a new category of IPX4-6 rated waterproof, non-submersible packs for Spring 2022. Arcane Waterproof is built for the active urban commuter while the Transporter Waterproof meets the technical needs of multisport outdoor enthusiasts. “Built for people who rely on their bag rain or shine to keep contents protected, our […]

Marmot and Ford Bronco announced a multi-year collaboration to include a limited edition product line in 2021 and a month-long “States of Adventure” ambassador road trip campaign starting July 15 promoting 15 state parks in 15 states. Rock climber Maiza Lima and adventure photographer Willie Woodward began the trip yesterday in a 2021 Bronco Sport […]

The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, released its 2020 Sustainability Report for the sixth consecutive year, reaffirming its commitment to focus the brand on employee wellness, safe factory conditions, philanthropy, and environmental sustainability.  Highlights of its 2020 report include:  Attaining “Leader” status from the Fair Wear Foundation for the […]

Slinger Bag announced that it had signed Eugenie Bouchard to its ambassador program. She joins Tommy Haas, Mike and Bob Bryan, Nick Bollettieri, Patrick Mouratoglou, and Darren Cahill.  Bouchard was the first Canadian-born player to reach the final of a Grand Slam in singles at the 2014 Wimbledon Championships and was also the first Canadian […]

Asics released its first women’s-specific wrestling shoe, the Matblazer designed to work with the female athlete to elevate performance on the wrestling mat. The designers at Asics created the Matblazer to address the anatomical differences between male and female feet. The more tailored fit incorporates an asymmetrical lacing system for a compression-like feel allowing the […]

WNDR Alpine, the brand launched as part of advanced materials company Checkerspot, released a new ski lineup with improved material properties, increased biobased content and a powder-focused backcountry shape to create the Reason 120 Backcountry Skis. Using industrial scale biomanufacturing techniques and materials science, Checkerspot grows microalgae to produce renewable, biobased oils, which it uses […]

Richmond, BC (June 15, 2021) – Helly Hansen, the Norway-based global leader in professional grade outdoor gear, announced today its partnership with Squamish Search and Rescue (SSAR) as the organization’s official apparel partner. Embedded in Helly Hansen’s 140-year legacy is a commitment to creating gear that is trusted by professionals braving the world’s harshest environments. […]

Fox Racing announced it had launched its Foxhub Training platform—a resource for retailers, Fox representatives and employees to become brand and product savvy.  The goal is to educate the industry to help the brands consumers better understand key features and benefits to select the right Fox Racing products.  “We talked to retailers across the globe, […]

Hyosung, the manufacturer of spandex, has released the results of its Life Cycle Assessment (LCA) comparing the environmental performance of its 100 percent recycled Creora Regen Spandex to its virgin Creora Spandex. The study, conducted by Networks Y, a Korean LCA consultancy and performed a carbon footprint calculation (the amount of CO2 emitted from the […]

IMG has signed Aquasphere as the official goggle, wetsuit and swim cap sponsor for the 40th Anniversary Escape from Alcatraz Triathlon, taking place from August 14-15, in San Francisco, CA. Aquasphere will host an on-site activation enabling participants to “trade-in and trade-up” their goggles. All competitors who trade in their used goggles onsite will have […]

Addaday announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official Recovery Partner underscores the brand’s commitment to supporting the world’s best in snow sports. Diggins clinched this year’s overall World Cup victory where she became […]

Original Penguin Golf® by Munsingwear®, a division of Perry Ellis International, announces that brand ambassador Cameron Smith will be showcasing Original Penguin’s exciting new Spring 2021 collection at the Open Championship, July 15-19 at Royal St. George’s Golf Course. Smith will be outfitted in Original Penguin’s soft to the touch and lightweight performance polos, pullovers […]

Selk’bag announced that its Fall 2021 collection features 100 percent recycled products in its entire line—a first for the company. The collection will be available in October 2021. “Less than one year ago, Selk’bag developed our first recycled style, and today we are thrilled to announce that we’ve redesigned our entire production process so that […]

Polartec announced the elimination of PFAS (per- and poly-fluoroalkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss of durability or water repellency, is the latest in the company’s EcoEngineering initiative. As part of its sustainability efforts, “Polartec prioritized performance and longevity as it […]