Archives: Press Releases

LifeStraw announced the expansion of its home product portfolio, debuting its 18-cup LifeStraw Home water filter dispenser. The BPA-free dispenser removes bacteria from water and protects against over 30 contaminants including lead, parasites, microplastics, mercury, PFAS, chemicals, herbicides, pesticides, and pharmaceuticals. For every LifeStraw product purchased, a child in need receives safe water for an […]

Dakine is excited to announce it is growing its mountain bike category for Spring 2021 with the addition of high-performance riding footwear alongside an updated technical apparel line. The new mountain bike footwear is a testament to Dakine’s ongoing mission to innovate in the mountain bike space by providing trusted equipment so that riders can […]

Solo New York today announced that it had met its goal of eliminating plastic from its packaging by the end of 2020.  Solo established its goal in 2020 and all packaging for its bags, luggage, laptop cases, and tablet sleeves are now 100 percent Forest Stewardship Council (FSC)*-certified recycled, recyclable and biodegradable, including strings and […]

Matrix Fitness is excited to bring the studio experience home with the launch of the ICR50 Indoor Cycle. Featuring advanced ergonomics and precision design, along with a virtually limitless variety of cycling workouts, the ICR50 delivers a performance that is every bit as intense as a studio class. “We designed this cycle with today’s home […]

Kitsbow announced the next steps in its “Made to Order” story focused on inclusive sizing. Taking advantage of its ability to design, cut and sew in its factory in Old Fort, NC, Kitsbow is offering a wider range of sizes and styles in cycling apparel. Kitsbow’s first effort was the Icon Shirt, offered in a […]

After three days on the trail, Tailwind Nutrition ambassador athlete Maggie Guterl placed first in the female category and seventh overall in the inaugural Cocodona 250 on May 6. This is the first year of the ultra race, which spans a curated route through central Arizona historic towns and trails.  Guterl, also the brand’s athletes […]

Lizard Skin’s new line offers three long-finger gloves, the Monitor Ignite, Monitor Ops, Monitor Traverse, and the three short-finger gloves the Aramus Apex, Aramus Cadence and New Aramus Classic The brand launched its first glove line in 2004 and recently announced a three new long-finger and three new short-finger gloves. The new line of gloves […]

Outerbike announced it would run this year’s Moab, October 1-3, and Bentonville, October 22-24 events. The four previously scheduled events Killington, Crested Butte, Duluth, and South Lake Tahoe, in addition to possible new locations, will return in 2022. “We are amazed by the number of new cyclists joining our community. We are welcoming them in […]

Nearly a decade ago, a young design professional sat in an extension class at the University of California, Berkeley that focused on Stefan Sagmeister, the Austrian artist, typographer, and graphic designer. Sagmeister’s work has graced album covers for bands like The Rolling Stones and Talking Heads, and he has won Grammy Awards in design-focused categories. […]

Minus33, a merino wool apparel brand created by textile engineers from L.W. Packard & Co., has reclaimed ownership of the historic Scribner Building that sits at the head of the former L.W. Packard campus in Ashland, NH. The move is the latest step by the company toward reclaiming its New England textile heritage and extending […]

Arc’teryx Equipment announced that Nicole McLaughlin was appointed its first design ambassador, joining its athletes, climbers and thought leaders. The multi-year partnership, which came from shared roots in rock climbing and goals for more sustainable design, aims to change the consumer’s perception of what can be done with waste materials and the conversation of circularity […]

O’Neill has developed a line of women’s swimwear made with Hyosung’s Mipan regen nylon as part of its new O’Neill Blue sustainable collection. Mipan regen nylon is 100 percent recycled from reclaimed waste. The fiber is certified by the Global Recycled Standard (GRS) of the Control Union in the Netherlands for its energy-saving benefits. “O’Neill […]

The Sports & Fitness Industry Association (SFIA) announced that Bisu won its 2021 Start-Up Challenge. Co-founder and CEO Daniel Maggs presented its home health lab that provides personalized nutrition and lifestyle advice through urine and saliva tests. Bisu starts with a nutrient test that tracks markers such as minerals, vitamins, pH, and hydration. “We’re delighted […]

  Allied Cycle Works introduced Graxs, its new chain lubricant and drive train cleaner system formulated to shed moisture, mud, slop, and goo in extreme conditions and do it for a long time.   “Wanting a chain lube that caters to Bentonville’s highly variable dirt conditions and the sheer volume of miles and not satisfied […]

STEAMBOAT SPRINGS, Colo. (May 4, 2021) Honey Stinger, the sports nutrition brand, announces today that they have entered into a three-year partnership with 2019 Snowboardcross World Champion and 2018 Team USA Olympian, Mick Dierdorff. Dierdoff, a Steamboat Springs native, grew up on the slopes near Honey Stinger’s headquarters. At nine years old, he decided to […]