Archives: Press Releases

Big Agnes is introducing a line of technical backpacks for Spring 2022, a first for the 20-year-old brand. The collection of six backpacks ranges from 20-liters to 63-liters, made with GRS-certified recycled nylon fabric. Core to the collection is the “Trash Can” accessory on most models and a campaign, in conjunction with Leave No Trace, […]

Nite Ize launched the Steelie Orbiter Plus Magnetic Socket +  Metal Ring. Available at retail in fall 2021, it features magnetic technology that allows Steelie users to mount their MagSafe iPhones and accessories onto Steelie mounts.   “Eight years ago, Steelie was launched, presenting the first magnetic car mounting system for your phone,” said Rick Case, Nite Ize founder and CEO. […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the SpotLit® Rechargeable Collar Light. Available at retail in fall 2021, the rechargeable SpotLit with Disc-O Tech LED technology is a major upgrade to one of the brand’s most popular pet products.   “The new SpotLit brings a fan favorite into […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the SpokeLit® Rechargeable Wheel Light with a new Disc-O Tech™ color selection LED module. The powerful SpokeLit with Disc-O Tech illuminates to create a full circle of light during transit that increases side visibility and will be available at […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® Rechargeable Utility Light and INOVA® T4R® PowerSwitch™ Rechargeable Tactical Flashlight. Available at retail in fall  2021, the new rechargeable flashlights provide powerful, professional-grade illumination with shockproof, crushproof and weatherproof durability.  “We are very excited to introduce the […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the HookLock™ Locking Bungee and SlideLock® Carabiner Bungee, both with an integrated locking feature. Available at retail in fall 2021, the SlideLock and HookLock bungees allow users to achieve a confident connection with or without tension, preventing accidental detachment and […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Flashflight® Rechargeable Light Up Flying Disc featuring a new Disc-O TechTM color selection LED module. The exciting upgrade to the iconic Flashflight Flying Disc will be available at retail in fall 2021. “At Nite Ize, we’re […]

BOULDER, Colo. – Aug. 2, 2021 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the DoohicKey® Ratchet Key Tool, sure to be  an instant hit with everyday carry enthusiasts. Available at retail in fall 2021, the new multi-tool allows for quick fixes in tight spaces and on-the-go.   “Our DoohicKey multi-tools continue to resonate […]

NexTex Innovations will introduce its expanded collection of TurboDry technology performance materials at OR Summer Market, Booth 50035-UL, August 10-12 in Denver, CO TurboDry technology is a “patent-pending fabric construction that wicks moisture away from the skin keeping users dry, comfortable and more equipped to efficiently maintain their core body temperature,” said the brand. The […]

Pearl Izumi’s Fall 2021 line offers mountain biking outerwear layers, a gaiter for gravel rides and products that transition on and off the bike. “Our technical mountain bike apparel continues to be a huge push for the brand, and this fall season we’ve really invested in designs and technology that allow you to perform your […]

VAIL, Colo. – July 29, 2021 – The Colorado Snowsports Museum Hall of Fame is honored to announce the Hall of Fame class of 2021, an impressive group of industry pioneers, inspirational individuals and world-class athletes who will be formally inducted on August 22 at the 2021 Hall of Fame Celebration in Vail. The Induction […]

KUIU announced the release of its redesigned Chugach TR Rain Gear Series. This is the brand’s latest offering of breathable, packable rain gear for ultralight hunting. The streamlined design offers lower weight/bulk when packed and with the addition of Torain technology, the waterproofing, durability and breathability are increased making for unsupported backcountry hunts. The Torain […]

MANCHESTER, Vt. (July 28, 2021) — Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, announces the launch of the Helios Blackout Rod collection. The new fly rod collection is hand-built at the Orvis Rod Shop in Manchester, Vermont, and is a high-concept series of premium fly rods that will provide […]

Swedish circular sportswear brand Houdini is “setting a new standard for product circularity” digitizing its One Parka, launching August 2021, and committing to “digitizing and connecting all its garments to the cloud by 2023” as part of the company’s pledge to transition its entire ecosystem to 100 percent circular by 2030. Made possible by a […]

OrthoLite said it “recognizes a powerful opportunity to lead the sustainability revolution in footwear.” Among one of several actions that will be announced in 2021, OrthoLite unveils its Zero Waste Initiative. OrthoLite an insole supplier for “over 350 footwear brands worldwide, across all categories—athletic, running, comfort, golf, lifestyle, and fashion—are also used “in more than […]