Archives: Press Releases

IZIP Bikes celebrates its 15 year anniversary this summer. Founded by Malcolm Currie, the company’s origins are rooted in the EV1 automobile, the first mass-produced electric car.  “Electric bikes and all the incredible opportunities they afford have always been near and dear to my heart,” explained Chief Commercial Officer, Larry Pizzi. “When I joined the […]

Life Time announced a new partnership with Trail Sisters to increase participation and opportunity in trail running. Life Time will serve as the presenting sponsor of Trail Sisters’ first run event, the Women’s Trail Half Marathon in Buena Vista, CO on September 11. A Trail Sisters Coaching Grant presented by Life Time will be created […]

  USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes in preparation for its inaugural Olympic Games in Tokyo. Gnarly Nutrition’s products are certified by NSF International, the accredited American certification body that offers an independent, third-party test to certify products meet public health and safety standards, […]

Lululemon announced it would begin to make yoga accessories from Mylo material—a mushroom-derived material. “As a premium athletic brand, having innovative and proprietary fabrics and other materials that help guests feel their best to perform their best is something we’re proud of,” said Sun Choe, chief product officer, Lululemon. “Sustainable innovation will continue to play […]

This week, Altexa Srl/HDry and GHS Holdings announced the launch of its HDry ‘b5’ a bio-based, waterproof 3D laminate, for Summer 2021.   HDry ‘b5’ bio-based membrane offers the opportunity to reduce dependence on fossil fuels on active performance gear with a bio-content rate of 53 percent, resulting in a high range of responsible technical […]

Norrøna announced new all-season offerings for its Spring 2022 collection. The falketind collection, designed for mountaineering and hiking in variable weather conditions, received upgrades with the introduction of the “lightest, most packable waterproof and breathable jacket and pant in the brand’s history—the falketind Gore-Tex Paclite Jacket and Pant.” Also new are the falketind Aero60 Hood […]

Vasque footwear introduced two new styles for SS22 — Torre AT GTX and Torre XT GTX. To date, the Torre is the brand’s “most technical, innovative hiking boot family.”   “We’re proud to introduce the all-new Torre Family into our line,” said Bryce Wernsman, president, Vasque Footwear.  “The Torre Family is built to meet the demands […]

The Waterman’s gala returns for an in-person event scheduled for August 14, 2021, at The Ranch at Laguna Beach. The Surf Industry Manufacturers Association (SIMA) will honor four-time world champion and 2021 Olympian Carissa Moore as Waterman of the Year; musician, artist and ocean environmental brothers Ben, Joel and Peter Harper as Environmentalists of the […]

Cambridge, Ontario, July 7, 2021 – Kodiak, the 110-year-old Canadian boot brand, is taking steps to reduce its environmental footprint and improve sustainability through a new multi-year, multi-faceted initiative dubbed, Built for What Matters. The initiative kicks off with a focus on design and manufacturing, incorporating fewer, more sustainable materials and implementing manufacturing processes that […]

Deckers X Lab released its BA DA DA (based on the Zulu word for sandal). Part of its KO-Z line of footwear, the sandal features an asymmetrical strap for a more secure fit and a meta-rocker midsole for mobility, flow and comfort. The sandal offers a soft toe post, and its hemp construction aids in […]

Big Agnes announced it had committed to using 100-percent renewable energy to power three U.S. facilities. For its company headquarters, the brand has partnered with the City of Steamboat Springs to purchase renewable energy from its local utility provider, Yampa Valley Electric Association, through its Green Choice Program. The camping equipment brand currently leases its […]

KUIU intends to preserve hunting for generations with the latest effort from its Conservation Direct program. Conservation Direct is a conservation initiative consisting entirely of company and customer-funded efforts, using every dollar invested to complete each project. These directives are based on environmental needs identified by organizations in the game and habitat management categories to […]

Salomon announced its sports marketing sustainability goals. The brand, which has long-term partnerships with mountain athletes and local sports communities, pledged to commit to improve its carbon footprint for in-person events and reduce the environmental impact of its athletes and ambassadors by 2025.  Its two-pronged approach around events and athletes will begin with it conducting […]

“An estimated three-quarters of all Lyme disease cases come from ticks picked up during activities around the home,” said Ben’s maker of insect repellents. The brand wants to lower that statistic by introducing Tick Fence, a repellent that “effectively kills and repels ticks that may carry Lyme disease,” and recommends consumers “treat grass, vegetation, leaf […]

As road tubeless gains in popularity and more wheel and tire manufacturers support tubeless road setups, Dynaplug launched two tool options, Dynaplug Air Road and Carbon Ultralite Road Racer. Each tool was redesigned to meet the needs of the road cyclist, providing puncture repair and inflation options to expedite a flat repair. Optimized for tires […]