Archives: Press Releases

FOR IMMEDIATE RELEASE SAN CLEMENTE, CA, (SEPTEMBER 28, 2021) – Dragon Eyewear, a leader in the performance eyewear space with deep roots in the action sports world, has developed its first full eyewear collection designed in collaboration with artist and legendary snowboarder Bryan Iguchi. Iguchi’s distinct artwork will be featured throughout various sun and optical […]

Mountain bikes and some gravel bikes include Zero Stack bearing in cup headsets that take on heavy loads and extreme force, leading to premature headset replacement.  Maxhit headsets from Enduro Bearings addresses these issues by eliminating the aluminum bearing cups and transforming the outer bearing race into the headtube interface. The company’s patent-pending, 100 percent […]

Bajío, the manufacturer of performance fishing and lifestyle sunglasses, announced the launch of its Rx sunglass program, marking the brand’s first step into the prescription eyewear market since launching in April 2021. This program provides prescription services for all its 12 frame styles through Bajío’s in-house Rx team and partner Rx dealers. Bajío’s line of […]

Rad Power Bikes introduces its RadCity 5 Plus commuter bike featuring a removable semi-integrated battery, a custom geared-hub motor that climbs hills “40 percent faster” and an easy-to-read interface to navigate traffic and challenging hills.  This is the inaugural introduction of the RadCity line in Europe where Rad Power Bikes has an established presence. “Ebikes represent […]

Costa Sunglasses has introduced Costa Clear single vision and progressive optical lenses for everyday wear. The collection features three single vision (Essential, Waypoint, Waypoint Plus) and four progressive lens (Base, Essential, C-Scape, C-Scape Plus) options for a tiered approach. Premium options in the single vision and progressive lens categories use Costa Waypoint digital surfacing technology, […]

Backcountry and Competitive Cyclist launched a membership program called Expedition Perks, where customers can earn access to concierge-like customer service in its Gearhead program with product and activity experts. Participants can also earn redeemable points for cashback rewards and other benefits through Backcountry Competitive Cyclist and in Backcountry brick and mortar stores. The program operates […]

Lyric announced it has launched a Wi-Fi-enabled therapeutic massager providing an intuitive experience. Easy-to-use touchscreen guides users through therapies offering temporary relief of sore muscles. “Never before has a massage device offered the technology, aesthetic and experience to answer so many unmet consumer needs, not just those of serious athletes,” said Co-founder Hugh Williams. “Each […]

Aleck has partnered with MapSynergy to create SkiMap, a digital ski resort map available in North America. Its features show users the real-time GPS location of everyone in their group. Aleck is also launching this newest feature of the free Aleck GO! mobile app. The SkiMap database covers over 375 ski resorts in the U.S. […]

Cambridge, Ontario, September 22, 2021 – Kodiak, the 110-year-old boot brand, is adding both more trail and urban inspiration to its Fall 2021 line. A new “sniker” collection that blends sneaker comfort and aesthetics with legitimate hiker performance, as well as several new urban boot styles highlight the Fall collection. “With our snikers we wanted […]

Sierra Designs is relaunching its Mobile Mummy sleeping bag next month with updated recycled materials. The bag is constructed as a onesie with a center front dual zipper, side armholes and foot box that can be stowed for ease of mobility and transforms into a traditional mummy bag with a full-length zipper, self-sealing armports and […]

Outdoor Research launched its RadiantX Gloves and Mitts for Fall 2021 with HeiQ XReflex Radiant Barrier technology.The technology keeps warmth in with less bulk and weight by reflecting radiant body heat using an ultra-thin surface coating that does not reduce breathability. “HeiQ XReflex, created by HeiQ’s joint-venture partner Xefco, is a patented radiant barrier technology […]

KUIU, manufacturer of performance hunting gear, has added the Waypoint Duffel series in three sizes to its line of travel packs. The Waypoint Duffels feature a rugged design, maximum water resistance, high-density padding, comfort, and optimized storage capacity. “KUIU customers are always planning the next once-in-a-lifetime trip, and they need a duffel that can carry […]

Mantra Labs created a new broad-spectrum hydration drink mix called Hydrate, which includes electrolytes, marine minerals, PureWay-C, Aquamin, prebiotic fiber, and other plant-based and vegan ingredients to support overall physical and mental health. “We took a radically different approach to hydration designed to work with the body and make you feel better. Hydrate reflects everything […]

Pertex introduces its Pertex Shield Revolve, a “more sustainable and technical waterproof/breathable material.” Pertex Shield Revolve fabrics are mono-material laminates where each layer of fabric comes from a single polymer. In this case, 100 percent recycled polyester. The mono-material composition makes Pertex Shield Revolve fabrics “easier to be recycled at the end of a garment’s […]

Astral, a manufacturer of PFDs and footwear, has launched two performance casual shoes, the Rover and Rambler. Built on Astral’s RV outsole, the shoes offer “style, sustainability and performance” in mountain sneakers. “These shoes are designed for everyday use by the risk-seeking, working-class,” said Astral Founder & CEO Philip Curry. “As always, performance comes first […]