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Academy Sports Reaches ‘Inflection Point’ As IPO Debuts

Academy Sports’ initial public offering was priced on Friday below the projected range and basically flat in its first day of trading. In an interview with SGB Executive, however, Academy’s CEO Ken Hicks said the retailer’s business is on an up-trend, and he’s confident in long-term success.

Dick’s SG Rolls Out Online BTS Campaign

Dick’s Sporting Goods has partnered with TikTok’s Nicole Laeno, actor Miles Brown and NBA Stylist Calyann Barnett on a 30-second digital spot, “Your Day Starts Here,” supporting back-to-school fashions.

Industry Executives Discuss Coronavirus Impact

The coronavirus fallout on supply chains and increasingly consumer spending was addressed extensively on quarterly conference calls last week. Many expressed vast uncertainty on what disruptions the coronavirus may have on retail. Dick’s CEO Ed Stack said, “We have no idea. I don’t think we’ve seen anything like this in a very, very long time.”

Dick’s Q4 Earnings Rebound Continues, Hunt Category To Exit Most Stores

Dick’s Sporting Goods reported earnings in the fourth-quarter that again topped Wall Street’s targets as same-store sales jumped 5.3 percent. Plans for 2020 included big investments in golf and soccer categories as well as women’s overall. But all the attention went to the retailer’s decision to remove the hunt category from another 440 stores.

Dick’s Q2 Boosted By Inventory Investments

Dick’s Sporting Goods Inc. raised its full-year outlook while reporting its strongest quarterly comp gain since 2016. The performance was in large part tied to a 19.0 percent hike in inventory levels. Dick’s officials indicated other newer strategies – including increasing space to faster-growing categories, forming closer partnerships with key vendors and differentiated marketing – are also starting to pay off.

Cause Marketing Platforms Not Breaking Through With Gen Z

Several brands in the active lifestyle space, including Patagonia, Nike and Toms, are being recognized for their purpose-driven ethos and related cause-marketing efforts according to an extensive study from DoSomething.org. But the study still found it’s not easy to break through and create belief among consumers.

Aisle Talk Week Of May 6

Top headlines from the active lifestyle industry you may have missed this week, including the announcement that Darrell Denny, EVP at Emerald Expositions who oversees Outdoor Retailer, is leaving the company, effective May 24.

Academy’s Struggles Continued In 2018

In an update, Moody’s Investors Service confirmed the debt ratings and outlook of Academy, Ltd., the parent of Academy Sports & Outdoors, while also indicating that the retailer’s financial performance continues to erode. The report noted that Academy’s comps declined in the mid-single-digit range and EBITDA declined 12 percent in 2018.

Under Armour Earns Upgrade On Improved Profit Outlook

Citigroup on Wednesday upgraded Under Armour on signs that its focus on profits is taking root and will pay off. The upgrade came a day after B. Riley reiterated its “Sell” rating on the stock as that firm’s annual brand survey found Under Armour losing ground to competitors.

Big 5 Gaining Market Share Out West

Shares of Big 5 Sporting Goods jumped on Wednesday after the West Coast-based chain indicated it’s holding onto market share gained from the exit of older competitors (Sports Authority, Sports Chalet) while faring well against a newer competitor (Dick’s).