Fitbit, Inc. announced that it has entered into a definitive agreement to be acquired by Google LLC for $7.35 per share in cash, valuing the company at a fully diluted equity value of approximately $2.1 billion.

Nike Inc. reached a definitive agreement to sell the Hurley brand to private equity firm Bluestar Alliance LLC.

Curt Mueller, a 2002 Sporting Goods Industry Hall of Fame inductee and the founder of Mueller Sports Medicine, passed away in his sleep on October 19, 2019 at the age of 85 in Prairie du Sac, WI.

Olympia Sports, the Maine based athletic footwear and apparel chain, has selected SB360 Capital Partners LLC (, as their exclusive agent to conduct “Store Closing” sales in 76 stores. Olympia, which was recently acquired by sports retailer JackRabbit, will continue to operate its remaining 75 stores under the Olympia Sports’ banner.

Asics showed a loss of ¥1.74 billion ($16.1 mm) in the North America region in the third quarter against a loss of ¥534 million a year ago. Sales in the quarter dipped 0.1 percent to ¥21.17 billion ($196 mm) from ¥21.19 billion.

Shimano reported net sales in the nine months increased 6.1 percent to ¥269.5 billion ($2.5 bn). Operating income increased 5.4 percent to ¥50.4 billion ($463 mm).

Garmin lifted its guidance for the year after reporting third-quarter results that smashed Wall Street’s targets.

Newell Brands reported a third-quarter profit. excluding charges, and sales that beat expectations while raising its full-year outlook. Core sales growth in the Home & Outdoor Living segment grew 1.3 percent.

Fox Factory Holding Corp. reported sales increased 20.2 percent in the third quarter to a record $211.3 million compared to $175.8 million in the same period last fiscal year

Gildan Activewear lowered its sales and earnings guidance for the year due to weakness in the imprintables channel and lower sock sales in the third quarter.

Escalade Inc. reported sales for the third quarter rose 4.1 percent to $45.8 million. Continued growth in the Games category offset a continuing decline in archery vertical bow sales.

Crocs announced that certain selling stockholders affiliated with The Blackstone Group Inc. have commenced a secondary offering of 6.86 million shares of Crocs common stock.

Asics acquired Race Roster, a leading race registration platform for running events.

Innovatus Capital Partners, LLC has provided an $18 million secured term loan to Kranos Corp, doing business as Schutt Sports, Inc.

Dick’s Sporting Goods announced grand opening festivities for a Dick’s in Manchester, NH and a Golf Galaxy in Pembroke Pines, FL

Sun & Ski Sports this falls plans to stores in Mammoth, CA and Park City, UT, the chain’s first stores in those states.

Hibbett Sporting Goods announced same-day delivery via Shipt as the latest enhancement to the shopping experience.

SquadLocker, a leading custom team gear and spirit wear provider, has added uniforms to its proprietary suite of online team gear solutions.

TOCA Football, Inc. (TOCA), a California-based soccer-focused and technology-enabled experience company, has secured $25 million in Series D funding

NRS, the maker of paddlesports equipment and apparel, will move to newly built headquarters in Moscow, ID in early November.

Nike sued Skechers for the second time in a month, claiming Skechers stole patented technology, which Nike had used in its Nike Air, for its Skech-Air Jumpin’ Dots and Mega shoes.

The NCAA’s board of governors voted Tuesday to allow amateur athletes to “benefit from the use of their name, image and likeness.”

Bauer Hockey announced that together with founding partner Hockey Canada, they have joined forces with the National Hockey League Players’ Association (NHLPA) and National Hockey League (NHL) to continue to advance and strengthen the First Shift program – a learn-to-play initiative designed to welcome new-to-hockey families to the game.

New Balance launched its first capsule collection with medical apparel company Figs that will mark the brand’s first foray into medical apparel design.

The International Olympic Committee (IOC) announced that Anta has become its official sportswear uniform supplier until the end of 2022 at a signing ceremony at the Olympic Museum in Lausanne, Switzerland.

Photo courtesy Fitbit