SGB Executive

Deckers Brands reported the largest revenue and earnings quarter in its history, helped by successful diversification efforts for its flagship Ugg brand and another quarter of explosive growth for Hoka One One. Deckers again raised its outlook for its fiscal year and now expects Hoka’s sales to reach $350 million, up from $223 million the prior year.

Outdoor Retailer + Snow Show, the largest U.S. tradeshow and business event for the outdoor industry, held its annual event this week in Denver, CO at the Denver Convention Center. SGB Executive continues its live report from the show floor with pictures from Day Three.

Top headlines from across the active lifestyle industry featured in SGB during the week of January 27, 2020.

Bollé Brands, the Lyon, France-based parent of such brands as Bollé and Spy Optic, on Wednesday announced a new corporate headquarters for its U.S. operation and a heightened focus on the North American market. The company’s global and U.S. marketing leaders spoke exclusively with SGB Executive about the changes.

Shares of Unifi Inc. fell $6.78, or 24.8 percent, Wednesday to $20.53 after the polyester giant’s second-quarter earnings came in below expectations and guidance for the year was again lowered. The flood of polyester imports into U.S. markets from China and India continues to impact results.

Here is SGB Executive’s photo recap, Day Two, from Outdoor Retailer’s Venture Out where we met creatives and cutting-edge outdoor gear for today’s urban consumer.

Here in Denver, CO we’re having great weather for the Outdoor Retailer + Snow Show. SGB Executive is reporting Live from the show floor starting today, Day 1, through Friday, January 31. We’re available for interviews and comments or reach out to us at editor@sgbonline.com. We look forward to seeing you in the aisles!

Scott Allan, who has led Hydro Flask since 2012, will retire as global general manager of the brand, effective March 1. Here, Allan discusses his plans for retirement and some of the ingredients behind the success of Hydro Flask.

Royal Robbins is taking its apparel and accessories directly to consumers through an ambitious and adventurous brick & mortar initiative that kicks off in two strategic U.S. locales—Denver and Seattle—the company’s CEO Michael Millenacker told SGB Executive this week. He breaks down the decision behind the retail gambit.

At a media event in New York City, Foot Locker Inc. unveiled its new FLX loyalty program that will launch to consumers in a “few weeks.” The program will allow members to earn points across all Foot Locker banners. Said Jed Berger, chief marketing officer, Foot Locker, “It’s really our declaration to our consumer that we are in fact one family and we’re going to create incredible consumer benefits that keep our consumers within our family.”

As the outdoor industry descends on Denver this week for Outdoor Retailer’s newly fashioned Outdoor + Snow Show, the vibe inside Colorado Convention Center will be instantly recognizable. Despite the familiarity, however, change is in the air. SGB Executive previews this year’s show and also touches on the backdrop of a changing trade show landscape.

Emily Newman was named executive director of Camber Outdoors last September, bringing stability to an organization that had endured a tumultuous and transitional 2019. As 2020 kicks off and with Camber’s controversy behind it, Newman is determined to help the organization find a new path forward. She spoke with SGB Executive about that plan.

VF Corp. reported Timberland’s sales fell 4 percent on a currency-neutral basis in the holiday quarter and the brand is now expected to show a decline in sales for its fiscal year ended March 31. VF officials also indicated growth for Timberland wouldn’t likely resume until fiscal 2022.

Plenty is happening these days at VF Corp., which reported fiscal third-quarter earnings Thursday. SGB Executive highlights five takeaways from VF leadership’s comments on the earnings call, including the prioritization of M&A, the progress at Vans and what’s happening with The North Face’s latest fabric innovation.

Top headlines from across the active lifestyle industry featured in SGB during the week of January 20, 2020.