Three in four professionals (75 percent) said their company organizes activities to celebrate sporting events like March Madness, according to new research from global staffing firm Robert Half. Of those respondents, 78 percent feel these festivities improve their on-the-job morale.
Category: Sports/Fitness
Under Armour’s Long-Time PR Chief Steps Down
Diane Pelkey, Under Armour’s long-time SVP of communications, has left the company. She joined Under Armour in 2007.
Nike Temporarily Closes London Headquarters Over Coronavirus
Nike has temporarily closed its London headquarters in Soho as cases of coronavirus spreads in the U.K. Another Nike office at Doxford Park near Sunderland was also temporarily closed.
Savage Apparel Mergers With Five Ultimate
Savage Apparel Co., Five Ultimate, and ARIA Discs have merged to officially announce the launch of XII Brands.
Brazil’s Track & Field Files For IPO
Track & Field, a high-end fitness and lifestyle apparel brand with 231 stores in Brazil, has filed for an initial public offering with Brazil’s securities industry regulator.
Arnold Fitness EXPO Cancelled Over Coronavirus Concerns
The Arnold Fitness EXPO, scheduled to take place in Columbus, OH from March 6 to 8, has been postponed due to coronavirus precautions. The strongman and bodybuilding events, as part of the Arnold Sports Festival, will take place but no spectators will be allowed.
SportsEngine Reaches Milestone With US Lacrosse
SportsEngine, Inc., a leading provider of sport relationship management software, announced that it has reached a milestone in its subsidiary National Center for Safety Initiatives’ (NCSI) partnership with US Lacrosse, conducting over 30,000 coach and volunteer background screens for the organization.
BSN Sports Acquires Nill Bros. Sports
BSN Sports announced that it has acquired Nill Bros. Sports, based in Kansas City, KS. Nill Bros. has been family-owned and operated by the Nill family since its founding in 1960 and services Kansas and Missouri.
IHRSA Commits To March Show In San Diego
IHRSA said it is “carefully monitoring” developments related to the coronavirus outbreak but plans to hold the IHRSA 2020 fitness show that runs from March 18 to 21 in San Diego. Numerous hand sanitizing stations will be available during the event. IHRSA will also encourage a no-contact policy such as no handshakes, hugs or kisses.
SparBar To Fight Counterfeiters
SparBar Inc., the pioneers of SparBar boxing, mixed martial arts (MMA) and fitness equipment, has engaged four international copyright infringement law firms to aggressively defend the company’s inventions and intellectual property (IP).
Topgolf Teams With Dallas Mavericks
Topgolf Entertainment Group has engaged its hometown NBA franchise, the Dallas Mavericks, on a marketing collaboration. The partnership will include game-day activations, watch parties at Topgolf’s four venues in the Dallas/Fort Worth Metroplex and exclusive fan experiences.
Decathlon’s Sales Grew 9 Percent in 2019
Decathlon, the French-sporting goods chan, reported sales rose 9 percent in 2019, to over €12.4 billion ($13.78 bn).
OBIT: Baden Sports’ Michael J. Schindler
Baden Sports confirmed the passing of longtime CEO and president, Michael J. Schindler.
Carrie Underwood Launches Fit52 Fitness App
Carrie Underwood, who launched the CALIA By Carrie Underwood line of athleisure wear five years ago at Dick’s Sporting Goods, announced the launch of her new fitness app, fit52.
Topgolf To Open In Wichita
Topgolf Entertainment Group is planning to open a location in Wichita, KS. Topgolf Wichita would be the brand’s second venue in Kansas and feature an open-concept, single-floor design with community-focused entertainment.
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