The Virginia Tech University Helmet Lab released its inaugural Virginia Tech Helmet ratings for youth helmets, awarding Vicis Zero Youth a five-star rating and a score of 0.69. A lower score indicates better protection. Helmets from Xenith, Schutt and Riddell were also reviewed. (Read More)
Less than two years after introducing 3D scanning technology into its stores, Fleet Feet has scanned its one-millionth pair of feet as part of its exclusive in-store outfitting experience known as fit id. (Read More)
Denison University, based in Granville, OH, has entered into a multi-year partnership with Nike through BSN Sports. (Read More)
The Marshall Independent School District (ISD) in Texas has entered into an agreement with Under Armour and BSN Sports to become the district's official team and school apparel provider. (Read More)
The San Francisco Giants and Fanatics announced a 10-year omnichannel retail partnership which grants Fanatics the rights to operate all Giants Dugout Store locations, including the flagship store at Oracle Park. (Read More)
While Nike still dominates March Madness sponsorships. Under Armour saw a record 17 of its schools head to the NCAA men's basketball tournament, up from only 10 the prior year. While Nike still dominates March Madness sponsorships. Nike sponsored 40 of the 68 schools and Adidas, 11. (Read More)
The Supervisory Board of Adidas AG announced the candidates that will stand for election to the Supervisory Board as shareholder representatives during the Annual General Meeting on May 9, 2019 (Read More)
You Only Get One Brain .... Trek x Bontrager WaveCel Helmets (Read More)
BF Originals, LLC, a manufacturer of licensed and novelty socks, has been named a licensee of The Alliance of American Football. (Read More)
Adidas announced a multiyear partnership with World Series Champion (2017) and All-Star (2018) third baseman Alex Bregman of the Houston Astros. (Read More)
